NEW YORK – Aug. 30, 2006 – Cult denim label, Earnest Sewn announced today that a new month-long Motorola installation will open in the gallery space of its New York City concept store, An Earnest Cut & Sew.

Together with An Earnest Cut & Sew, Motorola will create a visually captivating art Instillation that brilliantly demonstrates its groundbreaking leadership in design. Balancing the Earnest Sewn philosophy, which focuses on paying homage to the Americana past, the heart of the installation will showcase the future of mobile handset design—the new iconic MOTOKRZR .

Boasting more than a centimeter shaved off the popular RAZR width, the MOTOKRZR marks another industry benchmark for slenderness and iconic design. Showcasing a multi-dimensional, metallic gloss finish for visual depth, the MOTOKRZR exhibits subtle elegance through magnesium, polished chrome and hardened glass. Balancing the high-gloss luster of the glass front is a subtle, soft-touch finish on the back. Culminating in a perfect balance of design and performance, the MOTOKRZR’s luxurious form houses remarkable functionality rich in advanced multimedia and entertainment capabilities, global connectivity* and more.

The installation will open on October 12th, 2006 with an opening event from 7:00pm to 10pm.

About An Earnest Cut & Sew
An Earnest Cut & Sew lifestyle revolves around New York City, our Americana past, and quality craftsmanship. Other brands available at the concept/lifestyle store include such New York based companies as Subversive jewelry, House of Waris Jewelry, Malin + Goetz Skincare and Phaidon limited edition books, as well as brands with historical reference as in Case & Sons knives (the oldest knife company in America), Santa Maria Novella fragrances and skin care, and Filson luggage, and products that exemplify quality craftsmanship such as Carpe Diem hand cobbled shoes and boots, Rogues Gallery T-shirts and accessories, Bell & Ross aeronautic watches, and Kobold expedition watches.

Located at 821 Washington Street, the 2500 square foot store features the complete range of Earnest Sewn denim for men and women, a limited edition range of custom made jeans which are sewn on the premises, as well as the ‘An Earnest Cut & Sew’ and ‘Lit’l Earnie’ collections.

An Earnest Cut & Sew
821 Washington
New York, NY 10014
T: 212 242 3414

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