Sprint, NFL Launch Wireless Phone Recycling Initiative at Super Bowl XLI

The PhoneDog
Mascot from Charleston, SC
Published: January 30, 2007

OVERLAND PARK, Kan. ? 01/31/2007  Sprint (NYSE: S) and the National Football League have once again teamed up ? this time to benefit NFL Charities, at-risk youth and the environment. Fans who attend Super Bowl XLI festivities in South Florida will be the first to have the opportunity to contribute to the new "Sprint Interception" campaign by donating their used wireless phone.

On Feb. 4, fans attending Super Bowl XLI at Dolphin Stadium will receive a pre-addressed, postage-paid envelope at their seats to recycle their used wireless phones, batteries and accessories. In addition to the in-stadium envelope giveaway, Sprint Interception envelopes will be available at other locations ? such as South Beach's Lummus Park ("Shulaville") and the Miami Beach Convention Center ? in South Florida throughout the week leading up to the game.

"The Sprint Interception Program is just another benefit Sprint can offer as a result of our relationship with the NFL," said Debby Ballard, director of community relations for Sprint. "Here's an opportunity to have a positive impact on the environment while helping our youth, and there's no bigger event to kick off a campaign like this than the Super Bowl."

Sprint Interception is a recycling program that benefits the environment by reducing the number of used mobile phones that might otherwise end up in landfills, while simultaneously generating funds for NFL Charities to benefit at-risk youth. Wireless phones, batteries and accessories, from any carrier and in any condition, are accepted. For more information visit sprint.com/nfl.

"Since partnering with Sprint in 2005, our fans have been able to experience the NFL in an entirely new way," said NFL Director of Community Ventures Beth Colleton. "We are proud to extend our corporate partnership into the community to help those in need."

Sprint Interception will last 12 months, culminating at Super Bowl XLII in Phoenix. Recycling envelopes will be made available to NFL fans at a variety of events throughout 2007.

Since 2001, Sprint's wireless recycling programs have helped prevent nearly seven million phones from ending up in landfills and raised more than $3 million for charitable programs.