High tech goes high touch - the LG SH240 launches

Courtney Carlisle
BlackBerry Addict from Los Angeles, CA
Published: March 25, 2008

LG Electronics announced the launch of its first GSM HSDPA handset for the Korean market with a ?life like? feel. The new handset comes with a silicone cover that makes it feel like skin on skin contact when you press the buttons and d-pad to make calls and navigate the menu options.

Complete with a marketing campaign featuring Korean models, um, touching one another  (to really drive home the uniqueness of the device)? the phone also boasts the standard 3G capability, Bluetooth compatibility, 2 megapixel camera, MP3 player, video calling and external memory. The device is set to retail for about $400 USD.