App World: BlackBerry launches application storefront as "App World"Noah Kravitz - Member
To repeat if you go there now there's not much to see. But it all should be revealed (or back online, anyway) at 10 pm Eastern this evening.
RIM has officially named the storefront – BlackBerry App World.
The site for developers will be updated tonight and should be live again by 10pm (Eastern Time).
At the same time, they will launch a sign up page for users who want to be alerted when BlackBerry App World goes live. They should go register at www.blackberry.com/appworld.