As the PR folks put it:
To reward innovation in the use of location technology, Intuit and Xtify are offering up to $12,500 in prize money to the top location applications for two prizes: one determined by a panel of judges and second based on user adoption of entrant applications.
To enter the contest, entrants must create and release a small-business-focused application built on the Intuit Partner Platform that leverages Xtify’s location-enabling platform. The Xtify API allows Web applications to utilize location data tracked by a thin client running on BlackBerry®, Google Android, Windows® Mobile and Symbian OS™ smartphones.
For the record, this contest has nothing to do with me or PhoneDog.com. We're just telling you about it. But when you win, drop me a line so I can check out your app!