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Motorola is betting pretty heavily on Android in a bid to change the lumbering beast's current course of financial loss and to regain some footing. Moto has announced the release of their own Android SDK for later this year, and at least one handset is expected to precede that push. It is unknown whether or not a custom UI or branding will be implemented.

In an approach not yet mentioned by other OEMs, Motorola is focusing on a brand-specific application development initiative that will reward coders with assisted sales and the pre-loading of their wares into Moto handsets. Until we see the results, expect more meet-ups and virtual reach-outs organized by the manufacturer of the once enormously popular RAZR flip phone, whose glory days and gravy train are long gone.

Via Information Week


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