Hanging at the Shack: T-Mobile to be sold at Radio Shack stores

Aaron Baker
member from Dallas, TX
Published: July 23, 2009

Effective today, T-Mobile has a new place to call home: Radio Shack.  Officially becoming the carrier's largest national retail partner with more than 4,000 locations, T-Mobile will offer several types of handsets within the stores, including the upcoming myTouch 3G.  Though full terms of the agreement are unknown, you can expect to see T-Mobile products and services in Radio Shack locations later in the summer.

With Magenta arriving at Radio Shack, competitive pricing will most likely follow.  Anyone excited?  The full press release can be found below.

RadioShack and T-Mobile USA Announce Retail Agreement
RadioShack to Offer T-Mobile Products and Services in Stores Beginning This Summer
FORT WORTH, Texas and BELLEVUE, Wash. ? July 23, 2009? RadioShack Corporation (NYSE: RSH) and T-Mobile USA, Inc. today announced a retail agreement to offer T-Mobile® products and services in more than 4,000 RadioShack stores across the U.S. and Puerto Rico beginning later this summer. 

The relationship expands RadioShack's postpaid wireless offerings, and enables RadioShack to offer its customers a selection of T-Mobile's most innovative, in-demand handsets ? including the highly anticipated T-Mobile® myTouch™ 3G with Google™. For T-Mobile, the agreement nearly doubles the number of national retail partner stores offering its postpaid products and services nationwide, and makes RadioShack T-Mobile's largest national retail partner. Terms of the agreement were not disclosed. 

?RadioShack is focused on growing our mobility category and is committed to providing our customers with a broad selection of the best wireless products and services in the industry,? said Peter Whitsett, executive vice president and general merchandising manager at RadioShack. ?The ability to offer a full line of T-Mobile devices, including the hottest exclusive T-Mobile handsets, reinforces RadioShack's leadership in wireless.?
Doug Chartier, senior vice president of sales at T-Mobile USA, said, ?Through our milestone partnership with RadioShack, T-Mobile's presence in national retail stores expands nearly twofold, giving millions more people the opportunity to readily access our products and take advantage of the tremendous value T-Mobile provides its customers. By combining T-Mobile's innovative devices and great value with RadioShack's knowledgeable sales representatives, we expect customers to have an excellent in-store experience.?
With 4,450 company-operated locations, RadioShack offers one of the largest selections of wireless phones. RadioShack's knowledgeable sales associates are committed to helping customers choose the best technology solution to meet their needs and the company was named one of the top customer service retailers in the nation in the fourth annual National Retail Federation Foundation/American Express Customer Service Survey.
T-Mobile is dedicated to providing the best experience in wireless, and has achieved the ?Highest Ranked Wireless Customer Service Performance? in J.D. Power and Associates 2009 Wireless Customer Care Performance StudySM ? Volume 1,* which ranked T-Mobile higher than all of its competitors for overall customer care performance. T-Mobile continues to expand its retail footprint, bringing this award-winning customer experience and the company's wide array of innovative products, such as the iconic T-Mobile Sidekick® and groundbreaking
Android™-powered devices, to more people nationwide. T-Mobile currently has more than 1,900 company-owned retail locations and distribution agreements with a number of large national retailers.
For more information on RadioShack, please visit http://www.RadioShack.com . For more information on T-Mobile products and services, please visit http://www.T-Mobile.com .

Products mentioned