Only some subscribers - found in the New York and Los Angeles metro areas - will get to own the ad, but there's little doubt that the buzz bound to be stirred will merit media coverage. I can't wait to see a video. Esquire magazine's 75th anniversary issue donned an E Ink screen on the cover, and it was all the rage. Check out a video of that below.
Keep your eyes on ebay for this little bit of history, but prepare to be out-bid. Costs of production have not been disclosed, but this first one is a very limited run.
Via Financial Times