"OMG! Simple Mobile!"
Despite the risky nature of the MVNO business (which brought Helio, Amp'd Mobile, ESPN Mobile, Disney Mobile, and Voce down), that's the browser title for the latest MVNO to enter the arena, Simple Mobile. As the company name implies, Simple Mobile's mission is to provide a straightforward cell phone service - something needed in today's wireless market. Similar to other prepaid alternatives on the market, Simple Mobile utilizes a tiered pricing system. For $40 per month, the customer receives unlimited talk; for $45 per month, unlimited talk and text; and for $50 per month, unlimited talk, text, and web. All plans offer unlimited local, long distance, and 411 calling, along with voicmail, caller ID, and call waiting.
With the holiday season approaching, combined with the challenging economy, I can certainly see Simple Mobile being successful if they play their cards right. What say you?