Windows Phone 7 Series targeted toward "life maximizers"

Aaron Baker – 
Published: March 16, 2010

Life maximizers

Life maximizers, you know who you are.  You're vivacious.  Full of energy.  Loving life.  Working hard.  Hitting the clubs and getting jiggy with it after hours. 

Actually, I have no idea what a "life maximizer" is.  But Microsoft does.  According to the two fictional target consumers they created when working on Windows Phone 7 Series.  It's pretty funny - "Miles" and "Anna" are 38 and married to eachother; Anna's life is a "balancing act between work, family, and friends."  Miles, on the other hand, is using Facebook to share pictures with family. 

Jokes aside, I give Microsoft credit, as they're trying to target the prosumer segment - someone that uses their device for both work and personal purposes.  Exchange, Gmail, Facebook - they want it all in one device.  So whether you're a vivacious youngster that wants to check out your MySpace (FaceSpace, as Law & Order calls it) or a 50-year-old that wants to keep up with the market, Windows Phone 7 Series could work out for you.

Are you a "life maximizer?"  Hit the comments below!

Via Engadget
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