Windows Phone 7 Series targeted toward "life maximizers"Aaron Baker - Director, Content and Partnerships
Life maximizers, you know who you are. You're vivacious. Full of energy. Loving life. Working hard. Hitting the clubs and getting jiggy with it after hours.
Actually, I have no idea what a "life maximizer" is. But Microsoft does. According to the two fictional target consumers they created when working on Windows Phone 7 Series. It's pretty funny - "Miles" and "Anna" are 38 and married to eachother; Anna's life is a "balancing act between work, family, and friends." Miles, on the other hand, is using Facebook to share pictures with family.
Jokes aside, I give Microsoft credit, as they're trying to target the prosumer segment - someone that uses their device for both work and personal purposes. Exchange, Gmail, Facebook - they want it all in one device. So whether you're a vivacious youngster that wants to check out your MySpace (FaceSpace, as Law & Order calls it) or a 50-year-old that wants to keep up with the market, Windows Phone 7 Series could work out for you.