Life maximizers

Life maximizers, you know who you are.  You're vivacious.  Full of energy.  Loving life.  Working hard.  Hitting the clubs and getting jiggy with it after hours. 

Actually, I have no idea what a "life maximizer" is.  But Microsoft does.  According to the two fictional target consumers they created when working on Windows Phone 7 Series.  It's pretty funny - "Miles" and "Anna" are 38 and married to eachother; Anna's life is a "balancing act between work, family, and friends."  Miles, on the other hand, is using Facebook to share pictures with family. 

Jokes aside, I give Microsoft credit, as they're trying to target the prosumer segment - someone that uses their device for both work and personal purposes.  Exchange, Gmail, Facebook - they want it all in one device.  So whether you're a vivacious youngster that wants to check out your MySpace (FaceSpace, as Law & Order calls it) or a 50-year-old that wants to keep up with the market, Windows Phone 7 Series could work out for you.

Are you a "life maximizer?"  Hit the comments below!

Via Engadget
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