iPhone app caused Pandora's growth rate to nearly double overnight

Ari Robbins
Contributing Editor from Atlanta, GA
Published: July 2, 2010

Unless you've been living under a rock, you most likely know what Pandora is (you better, my Mom uses it...), and chances are you've probably used it on your computer at work, at home, or even on your mobile device.  In an interview with Charlie Rose last night, Pandora founder Tim Westergren discussed the importance the iPhone has played in the successful and continuous growth of the company.

According to Westergren, introducing the Pandora app on the iPhone in 2008, "dramatically increased our growth rate, almost doubled it overnight."  He went on to say that "more importantly, perhaps, it changed the way consumers perceived Pandora from being a computer based listening experience...to a mobile experience."  Essentially, Pandora's newfound portability increased the amount of users the company saw because it increased the number of scenarios in which the service could be used.

TechCrunch pointed out that with iOS4s ability to multi-task, Pandora should be able to reach even more consumers now, as people will be able to have it running in the background while tending to other tasks.  I've used Pandora both at home and on the go, most recently streaming it on my EVO 4G with the kickstand up for some beautiful sounds.  Do you have a great Pandora story?  Share it below!

Via TechCrunch

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