While today's press conference at Apple HQ centered around the iPhone 4 reception issues, there were a few sales-related tidbits discussed as well. 3,000,000 iPhones later (with only 1.7 percent returned), the white iPhone is gearing up for its grand debut. We knew it was coming at some point in July (early statements had it pegged for the middle of the month), but if you're eagerly anticipating the device, you'll be able to get one by the end of July. Same price, same capacity. Who's biting?