Motorola DROID X ad fires back at Apple's death grip video

Alex Wagner
Editorial Director of News and Content from Omaha, NE
Published: July 28, 2010

Motorola Droid X No Jacket

Apple may have recently targeted the Motorola DROID X in its "Death Grip" videos (which can be seen below), but Moto isn't going to sit by and let Apple tarnish their name.  Moto fired back today with a new ad featuring the DROID X that looks similar to another ad we've seen in the past that was also in response to Apple. This one concerns the entire "Antennagate" situation and the fact that Apple is handing out bumper cases to fix the iPhone 4's notorious antenna woes.  The ad features the phrase "No jacket required" prominently and goes even further at the bottom of the ad:

"At Motorola, we believe a customer shouldn’t have to dress up their phone for it to work properly.  That’s why the Droid X comes with a dual antenna design.  The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket.  For us it’s just one of those things that comes as a given when you’ve been making mobile phones for over 30 years."

It's not a surprise that Motorola decided to go on the offensive here, especially since the DROID X is the company's new flagship device.  Apple used many different phones in their videos and at their "Antennagate" press conference, but Moto has definitely gone further in defending their products than some of the other companies.  It's definitely a clever ad, and I have to give it to Motorola for actually coming up with a response to Apple rather than just standing by and simply issuing a statement or something like that.

Via Android Police