Nokia EVP Niklas Savander to interact with users via Twitter

Alex Wagner
Editorial Director of News and Content from  Omaha, NE
| August 4, 2010

Niklas Savander

An executive taking questions from customers is not a terribly new concept, but tomorrow Nokia is going to change the formula up a bit.  Niklas Savander, Executive VIce President of the Markets unit of Nokia, will be taking questions via his personal Twitter account @NiklasatNokia tomorrow, August 5th, from 1:00-2:00 PM EST.  Niklas will be giving his thoughts on the mobile industry, Nokia's devices, mobile operating systems, and other topics concerning the mobile industry, and will also be responding to questions, ideas, and other feedback.  Since 140 characters isn't always enough, Niklas will also be selecting some questions to answer with a video on the company's Nokia Conversations blog.  Check out the press release below.

This is a great move by Nokia, especially because it will get its customers involved directly with the company and spur debate and conversation.  Interacting with customers on Twitter isn't something you'd normally see an executive do, and it goes to show how open Nokia can be.  I'd definitely recommend following the @NiklasatNokia account and beginning to prepare your questions now.  If they're good, you may even get them answered in a video posted on the Nokia Conversations blog.

Senior Nokia Exec Invites Debate and Conversation about Nokia on Twitter
Niklas Savander, Executive Vice President and a member of Nokia’s Group Executive Board will engage in an hour-long open conversation on Nokia via Twitter on Thursday, August 5 at 1 p.m. EDT. He’ll be taking questions and engaging in conversations through his personal handle @NiklasatNokia.
In addition to responding to questions, Niklas will share his views on the state of the mobile industry, the company’s most recent mobile devices, Nokia’s services strategy, operating system choices, and much more. If you have a question, idea or simply wish to provide feedback to him, sum it up in 140 characters for us. Niklas and Nokia want to hear from you so make your voice be heard.
As you can imagine, 140 characters is not a whole lot of space to respond to all questions the Twitterverse dishes up. Because of this, Niklas will select some questions and respond to them directly via video, which will be posted on Nokia’s company blog, Nokia Conversations.