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Instead of waiting for the end of this paragraph to ask the question, I’m going to ask it right now. Just get it right out of the way: what is Microsoft waiting for? I haven’t really beaten around the bush about me liking Windows Phone, because I do. (I like them all.) I think Microsoft has a great product on their hands, and they have plenty of additional products tied to that initial base that make the whole system just awesome to think about. User satisfaction for Windows Phone is in the top ranks, but sales don’t match the love. And unfortunately, Microsoft only has Microsoft to blame for the fact that Windows Phone isn’t part of the real top contender conversation right now.

This isn’t the first time that it’s been said, either. Microsoft obviously has several different strategies for their products. Strategy upon strategy, in fact, and I’m not going to sit here and tell you that I know, definitively, what any one of them are. But one thing seems pretty clear: they’re doing the same thing with Windows Phone that they’ve done with their products in the past. The “slow and steady wins the race” method, which is great for some products, and not so great for others.

Is Windows Phone a tortoise? Probably. And Microsoft seems to be oddly content with that position. But unfortunately for Microsoft, the mobile phone market is moving at a hare’s pace, and this isn’t a fairy tale or children’s story we’re talking about here. Companies like Apple, Google, and HP aren’t going to just sit back and stop coming up with great new products or ideas, and their development on the software end of things isn’t going to stop any time soon. So while Microsoft is happy sitting idly by, rolling out major updates in a slow-but-steady fashion, but without launching any new phones at the same time, the market will keep on truckin’.

So what is Microsoft waiting for? Some think they’re using 2010 and 2011as a sort of launching pad, where they’ve shown their product, and will use the very end of 2011, but mostly 2012, to really show it off. Specifically, Nokia and Skype are going to be their key points, which help push Microsoft through to the next phase of Windows Phone, and eventually closer toward that unreachable finish line. But, does this work? If Microsoft is banking on Nokia and Nokia specifically, what about the other manufacturers like HTC and Samsung who have agreed to release Windows Phone devices? Obviously those companies are surging with Android-based handset sales, so if Microsoft is going to just focus on Nokia, why would they continue to release Windows Phone handsets? Don’t get me wrong, I don’t see HTC or Samsung not releasing Windows Phone handsets in the future I’m just throwing out a question.

Honestly, I don’t see Microsoft as the underdog, as I’ve heard them referred to in some specific situations. They’re a strong company that have great products and prolific sales in other departments (and not so good of sales in others), and I’ll admit that their current strategy may actually work out for them eventually. Like Xbox, just having the product available and making it the best they can, may bring more and more people into the fold. However, the mobile phone market advances far faster than the home console market, so Microsoft needs to find a way to balance great products and keeping the customers out there in the wild interested.

So how does Microsoft keep the customer interested? How does Microsoft snake customers from Apple, Google and HP? Does it involve 4G? Or more word of mouth? Part of it will be the features and hardware they release over the next several months, but time will tell which of these things is more important. What do you think Microsoft is waiting for? And do you think the company can change anything to change sales of Windows Phone right now? Let me know in the comments below what you think.


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74 Reactions to this post

"Will Microsoft's slow-and-steady strategy with Windows Phone actually work out?"


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Marco Raymond
Marco Raymond Just bought a Samsung Focus also for the superb Amoled screen and WP7 !! Its perfect!
Nick Kalman
Nick Kalman I have Samsung Focus and Samsung Infuse. If you look at hardware Infuse is a lot better but its missing one little thing and that's Windows Phone 7 OS.
Tyrone Rupert
Tyrone Rupert I had an windows 7 device and the phone is way more smoother then ios but they don't have corporate market on there side. Microsoft is always stealing ideas from other companies which make me disregard there products. More creative ideals would have made the phone more popular device and appealing. But well see.
Ross Silva
Ross Silva no need to be so close minded, i own an EVO 4G, android is awesome no doubt, but windows phone 7 is looking even more appealing with Mango on the way and those Nokia superphones that will run it; i just hope sprint gets one of those nokia wp7 handsets!
Adrian Salazar Jr.
Adrian Salazar Jr. If ur a douche then yes wp7 is awesome, if u want a badass os then get android...
Joel Gomez
Joel Gomez It will be the reason for their demise. Its fast paced in the mobile world. The loyal fans are not that many.
Erman Guido
Erman Guido Never will, there's nothing they can do 2 get better. Android always 5 steps ahead lol
Sonny Waraich
Sonny Waraich WP7 will catch up...they're slow but steady. I've got the Samsung focus and the galaxy s2, how many times has the focus randomly rebooted on me? Twice since I've had it....galaxy s2 twice everyday..wjat a waste of hardware
John J Volk
John J Volk WP7 is the ZUNE phone. Common people face up to the fact. It has the ZUNE OS! Windows Mobile was the tail end of the Phone OS's and Mango or Peach or Prune Juice or whatever they are calling this new OS will be the tail end just like Windows Mobile was. My investment is in Android - both the Google Android market and the Amazon Android market. If I get another Android phone I just log in and download my paid apps. Why would I ever switch to something and have to start all over again with my apps? Makes no sense!
Sid Acidic
Sid Acidic yup. no doubt they'll do .
Jorge Eslava
Jorge Eslava My wife has an hd7 and can't stand it, it lags, it reboots and it keeps hanging up on calls even if her face is far from the screen. They might want to have the os working properly at the very least.
Abb Cage
Abb Cage wp7 sucks you can't manage ringtones no themes i hate that the camera settings sucks too but the battery dies faster than a speeding bullet.
Ayoub Hage
Ayoub Hage I love taking a shit 1st thing in the morning
Dave LaFountain
Dave LaFountain Wp7 seems to be not all that bad, in my case I just don't like the tile interface.
Devin VandeVelde
Devin VandeVelde Im goin with Android if wp7 gets 4g maybe i will switch to wp7
Michael Martinez
Michael Martinez No
Devin VandeVelde
Devin VandeVelde I agree tht wp7 is super fast but its not nearly as costomizable as Android and for bb and ios go suck a big one.
Paul Gicewicz
Paul Gicewicz I love Windows Phone 7. That will be my next mobile OS.
Ross Silva
Ross Silva I swear next time i see someone write "oooh windows sucks! back when i had my **insert old ass windows MOBILE device name here** it was so slow and had no applications!"......I WILL ELECTRONICALLY SEND A FIST DIRECTLY TO UR FACE!!! Yes, windows mobile is OLD and slow...but thats old news, windows phone 7 is totally different and has an insane amount of potential to be number 1 again! Its super smooth, never lags, and its not restricted to whatever Lord Steve Jobs feels like fucking saying
Timus Maximus
Timus Maximus @Ross...STFU...ball-licker!
Ash Hus
Ash Hus Meego is better then wp
Ash Hus
Ash Hus Android nd iOS will stay top for long time not everyone want windows phone so its all customer choice watever they go to right
Jose Pablo Islas
Jose Pablo Islas I know many people who would never buy one as long as android is around
Jorge Eslava
Jorge Eslava No, they plan to keep making money off of Android.
Ramon Quintero
Ramon Quintero The psp is a failure! It was suppose to go against the ds. The ds just ripped it apart lmao. The ds dominated the video game handheld market since it came out
Robert Centennial
Robert Centennial The psp was not a failure
Kyle Huff
Kyle Huff Phones nowadays are wayyy too overpriced, and they are released soo early that they have too many bugs and glitches. Not to mention that they fall apart really fast.....
Adriel D. Mingo
Adriel D. Mingo Eric you don't know sh** the amount of specs on the PS3 weren't even necessary at the time and PS3 games have yet to "really" dwarf the graphic capabilities of the 360.
Ramon Quintero
Ramon Quintero Wii*
Ramon Quintero
Ramon Quintero Well eric i guess great specs didmt work out for sony did it? I mean psp failed to the ds and it had better specs. Ps3 failed to the xbox360 and it had better specs. The will even dominated for some time when the ps3 never did lol
Robert Centennial
Robert Centennial What the hell is way to late? If a car company made a car 10 years after the first one is that to late, even if its better? People make some stupid comments
Eric Quach
Eric Quach and as for xbox and ps3, lol too bad, I have to say PS3 is better in every way except for online experience. the ps3 has better specs and everything, people just didn't want to buy it because it cost, what? 600 dollars in the beginning? now its 300 dollars, and the sepcs are beast, have you seen any of the best ps3 games out there? its crazy. lol I'm just talking about this because people were comparing this to the xbox 360.
Ross Silva
Ross Silva HEY IDIOTS!....just so u ignorants get this in ur little peanut-sized brains, WINDOWS MOBILE IS TOTALLY DIFFERENT THAN WINDOWS PHONE 7....GOT IT?? Windows Phone 7 is awesome, now shut up!
Dana J. Hill
Dana J. Hill WP7 really is pretty phenomenal. I have the Mango beta installed on my Focus and there are features that are damned phenomenal which are missing on ios and android. The hardware designs need to catch up though.
Wilhelm Haas
Wilhelm Haas No! Good potential and great UI, but horrible support and actualizations. A "No Go"... Microsoft made big promises and failed like so often... Mango comes way to late!
Gabriel Fernandez
Gabriel Fernandez Some of you guys are idiots.. lmao. And to answer the question.. yes it could.
Larry Valdez
Larry Valdez Yes if they can update all devices unlike android
Joel Rivera
Joel Rivera Windows have traumatized me so bad, I uninstalled all my windows, and apple has sickened me (Allergic) and I've been living off of Eclair, Froyo, and Gingerbread. Pretty soon I'll get a shipment of Ice cream Sandwich. I hope all goes well, to think this all started for a bad bag of Blackberries.
Justin Hopman
Justin Hopman No way
Robert Centennial
Robert Centennial people customize android and jailbreak iOS because they look like crap.
Arvydas Grušeckas
Arvydas Grušeckas Yes. WP7 is the best OS ever. It is smooth, fast and easy to use. Have latest Mango on it and I am happy
Steven William Oestreich
Steven William Oestreich Used one. Hate it. Had an iPhone liked it, but too many people have it. Had the inspire. Loved Android. Now just switched to sprint. Got the EVO 4G. Still. Love Android. Windows = FAIL!
Equaknox Knox
Equaknox Knox Windows shulda..culda been a powehouse in the mobile game...they started with since...i luved my HD2..but...for some reason..they didnt want capitalize on the market..Open the phones up to have fun with...Apps n all that...dont undrrstand y they want to have a basic n antiquated line of cells....everyone uses or knows how to use a windows based comptr..so y are they beeing such a tight ass when it comed to cell market...c'mon windows..have some fun y dontcha...lol
Adrian Salazar Jr.
Adrian Salazar Jr. WP7 and ios sux, Android rules and anyone who thinks different can suck camel dick....
Robert Centennial
Robert Centennial Its a phone and therefor should be easy to operate. I hate microsofts windows pc's but they have it right on with their wp7
Ramon Quintero
Ramon Quintero You get your update? It can be released next month but wont get the update untill 6 months after release.
Ike Le Champion DuVillage
Ike Le Champion DuVillage I'm loyal to Microsoft, but these android phones are really putting in work. WP7's inability to run Google Maps and a couple other apps are really what's making me consider giving up on WP7
Ramon Quintero
Ramon Quintero Another thing. They will not fall behind. With mango they will have mostly every other feature every other os has. Compare ios5 with mangi. Ios5 is a joke!. All you android fans talk about ice cream update but tell me this how ling will it really be until
Darryl Mouzone
Darryl Mouzone I think it will work out in the end for WP7. The majority of the comments left here are blinded fanboys who don't give other platforms a chance so we'll see what happens.
Ramon Quintero
Ramon Quintero Agree wit erick. Wtf are u ppl talking about. They finished mango so quick. They released nodo a couple months back and finished mango quicker. Ppl thought mango was not even possible this year!
Nick Kalman
Nick Kalman Windows phone is the best by far. IOS is old and Android is just copy of it with customization. Before you say windows phone 7 sucks get one your self and try it. Mango is coming with more 500 new futures and will see a lot of new phones with it. And yes I've had iPhone and Android.
Noah Vincent
Noah Vincent But the 360 came out first and it was cheaper at launch. they took the spotlight in the console wars because they were'nt slow and steady.
Hansel Starley
Hansel Starley With Microsoft can go either way. Either a disaster ( Zune/Kin ) or an incredible victory ( Xbox 360/Windows 7 ). As long as the support it, it will be victorious.
Eric Quach
Eric Quach the speed of Windows phone 7 is hella good, I dunno what you talking about, its the fastest OS for a phone out there imo. I used android, but WP7 isn't that bad at all, please use before you judge just from pictures like, "WTF? is this GUI?" or "WTF? NO APPS?!!? RAGEE"
Tremaine Fowler
Tremaine Fowler Slow and Steady will ultimatly die. Andorid flooded the market and is increasingly becoming the standard phone operating system. If they fix these sucky batteries they will have a strangle hold on everyone. Till then my Blackberry will surfice.
Piyush Sharma
Piyush Sharma They're not even close yet.. they're like 5 years behind in UI (n other) technology!!
Adriel D. Mingo
Adriel D. Mingo wrong wrong wrong morons, Microsoft came into the gaming market behind Sony and still stole the spotlight with the Xbox 360, Never count out MS! The sleeping giant is awakening!
Robert Centennial
Robert Centennial Yes WP7 is a breath of fresh air from the typical icons and folders. As soon as mango lands I am buying one.
Kip Count
Kip Count I agree , no matter what they do they will always be behind Apple and Google.
David Lora
David Lora Windows only makes good pc software stay away from making phones this is a android and apple world
Ernest Marvin Esteban
Ernest Marvin Esteban Of course it's a big NO! being slow is the last thing you should be in the fast phased world of technology.
Edgar Balderrama
Edgar Balderrama Fuck no.
Gordon Christie
Gordon Christie i used one at the htc roadshow was a nice phone looked amazing and worked well even had a wp7 launcher for a while cos layout looked good
Niko Ylä-Poikelus
Niko Ylä-Poikelus I love WP7 and the Metro UI, but the hardware and design of the phones hasn't been good enough. Mango brings long waited updates to the OS, but I still think that with great hardware and continuous updates Windows Phone can rival iOS. But to reach that, manufacturers like HTC, ZTE, etc., and especially Nokia need to have the ultimate hardware and user experience on their devices. And it needs to happen quickly.
Edmund Nigel
Edmund Nigel By the time windows release there phone they will be behind apple and android once again. Moving to slow micro,
Levin EP
Levin EP windows will survive !
Adriel D. Mingo
Adriel D. Mingo Windows Phone is the best experience yet, use one before you judge it.
Hansel Starley
Hansel Starley Not. I have a Windows Phone but there's not even a new phone announced for the States. All of then besides the Fujitsu ones are leaks. And the fujitsu will never come to the stats. I want lots of great looking phones and mango before chrismast. Or WP7 is doomed.
Mitch Evans
Mitch Evans I hate windows.
Asad Khan
Asad Khan Nope, they're just bad. and will continue to lose their supporters.
Todd Donna
Todd Donna Windows phones are horrible
Krishna Kumar
Krishna Kumar Dead on arrival :-)
Paul-James Wahlström-Williams
Paul-James Wahlström-Williams Hmm I do like windows mobile but need app support
Dustin Carney
Dustin Carney nope




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