Should Motorola bring back the RAZR name?

Evan Selleck
Contributing Editor from Arizona
Published: September 24, 2011

There has to be something said for nostalgia. In some instances, it can make us feel all warm and fuzzy inside. All it takes is remembering a past action, thought, or event to bring back that warm and comfortable feeling. For companies, bringing back a nostalgic name like the RAZR can have a variety of results, but obviously if rumors pan out, Motorola is hoping that here soon they can bring together the DROID brand, and invigorate a name that has, for all intents and purposes, dropped off the face of the planet.

Now, let me explain. There are still RAZR flip-phones out there. I’ve seen them with my own eyes, and there is no reason to think that the device is still popular in some areas in the world, due to its light weight and thin frame. But it’s not like we’re all still talking about the phone. In fact, I never would have imagined that I’d see the RAZR name on anything new again, for as long as Motorola was still making new things.

With that being said, I can honestly see why Motorola might want to bring back the name. Because it is nostalgic. I can’t help but smirk a little bit when I say the name and think back to all those super thin phones, from blue to gray to pink. And I can’t help but remember the way that the RAZR was adopted by so many people, using it as their own personal status symbol, much like the iPhone would become later. But, that’s where things get rocky, aren’t they? Well, not so much rocky as non-existent.

Because when the iPhone came out, it was the end of the RAZR, at least for the mass market. The market that Motorola wanted and the market that the manufacturer had been able to grasp so easily with the RAZR phone. And then, after the death of the RAZR people started talking about the death of Motorola in general, about how the company would probably not see the same success they had achieved with the RAZR ever again.

Well, Motorola is still here (and now even known as Motorola Mobility), and they’ve seen a couple successes in the past. Sure, they weren’t as big as the RAZR, but the Motorola DROID’s release on Verizon’s network is still arguably the reason Android exploded into the mainstream and that’s something to be proud of. But, with the adoption of Android and the company moving forward with all sorts of device designs, the RAZR name was long gone.

But that’s all about to change, according to some new rumors. According to a trusted tipster, it looks like Motorola is getting ready to launch yet another DROID-branded device, with all of the specifications anyone could want, and they’re more than willing to throw on the RAZR name for good measure. And while some people may think it isn’t a good idea, because the RAZR name doesn’t necessarily bring the brightest of memories for everyone out there, it’s Motorola’s gamble to take. While DROID is Verizon’s brand name, Motorola launched it, and many tie Motorola to the name. Add the DROID name with the RAZR legendary name, and include a phone that people will actually scramble for, and then Motorola may indeed have a hit on their hands.

Besides, how awesome would it be to tell someone you’re using a RAZR again? (Take that with as much sarcasm as necessary.)