close
Find us on Google+

Have deep discounts tainted our views on tablet pricing?

Tablets. You either love them or you hate them. Despite being versatile machines that are great for taking your work and entertainment with you, many question their plausibility and have written them off as toys. The truth is, tablets may very well be the future of mobile computing. As desktop and mobile platforms merge, tablets will become increasingly useful and will likely gain the attention of a much larger audience.

The largest hurdle for manufacturers thus far, however, has not been convincing consumers that tablets are useful or great at what they're intended to do – mostly multimedia and games. The biggest obstacle has been price and keeping costs down. Although a tablet will likely suit the average consumer's needs, it's almost impossible for them to justify a relatively underpowered and less functional tablet over a laptop for the same price. A laptop, though it is not nearly as lightweight or portable, is quite obviously more deserving of a $400, $500 or $600 price tag.

Problems with pricing have affected essentially all manufacturers – besides Apple, of course – who have attempted to enter the tablet market over the past several months. Apple beat other OEMs to the punch by almost an entire year and set the standard for what a tablet should cost. They set the bar pretty high (or low, in terms of price), with the cheapest iPad priced at $499.99. Other manufacturers have struggled to match such a low baseline. Take Motorola for instance. The first version of the XOOM on Verizon (3G enabled with the promise of a later LTE upgrade) was initially released for $800. Since then, Motorola has reevaluated their pricing structure and adjusted it accordingly. And OEMs like Acer, ASUS and Toshiba have managed to keep their tablets below $500.

Despite having adjusted pricing and some OEMs actually undercutting Apple by quite a margin, tablet manufacturers now face another pricing issue: deep discounts. From the time the HP TouchPad was first rumored, it was a tablet worth keeping an eye on. Long story short, HP missed their window of opportunity, overpriced their tablet and completely failed at marketing. They countered by almost immediately discounting their pair of tablets $50, by way of rebates. Not long after, they permanently dropped the price of each of the TouchPad models $100. Still, sales were extremely stagnant and HP abruptly decided to pull out of the webOS hardware business and proceeded to slash the price of their tablets to $99 (for the 16GB version) and $149 (for the 32GB).

These heavily discounted tabs were quickly swept up by buyers who had been waiting for a good deal on a tablet, those who were on the fence about it and people who never desired a tablet in the first place. And that's the point. A large number of fence riders now have their hands on a decent tablet with minimal collateral damage to their wallets. Those who were looking for a deal either got their hands on a tablet or will be waiting for another deal to come along. The remainder either still do not want a tablet, already have one or are on the prowl. But after one reputable tablet having been sold for a mere $150 at most, the BlackBerry PlayBook facing some discounting of its own, do you honestly think buyers are still going to buy from the current crop of tablets for $400 and up?

Of course, there are always going to be those who don't pay attention to any of this. But as someone who keeps up with mobile news, you would think all of this sporadic discounting should make them apprehensive.

Such deep discounts can clearly help lesser-known manufacturers and platforms snag some of the market share. But it doesn't come without repercussions. Consumers now expect manufacturers to slash the price of their tablets if they do not immediately perform well amongst the competition. Even if it isn't the tablet we want, if the price is right, you and I both will be heading out, head to toe in our battle armor, to fight for a dirt cheap tablet.

Again, as tablets and PCs become more like one another, this issue will slowly fade away. Next year's upgrade in specs will make justification for a $500 tablet much easier again (as if it ever was to begin with). But even I, an avid tablet lover who doesn't mind paying full price for a shiny new tab every once in a while, can't justify buying a tablet right now. Some manufacturers just don't get the pricing game, and they're too quick to discount after they realize they've messed up.

What say you, ladies and gents? Are you apprehensive when it comes to buying a tablet nowadays? Are you waiting for a deal? Or are you afraid that the tablet you buy will be discounted soon after you buy it? Sound off below!

About the author

Taylor Martin
Taylor Martin is a Contributing Editor for PhoneDog and has over six years of experience with BlackBerry and two or more years of hands-on experience with mobile platforms like Android, webOS, and iOS. When he isn't writing into the wee hours of the morning, Taylor is hacking, tweaking, and modding one of his phones or tablets to do his laundry and cook his breakfast. Away from cell phones and other gadgets, Taylor spends his time with friends... - full profile
Become a PhoneDog Fan on Facebook and don't forget to "Spin to Win!" today! Know something we don't? E-mail us or post it on our Facebook page

Related posts

Comments & discussions  

1 HTC One X

HTC One X

341 Votes Change+-0
2 Nokia Lumia 900

Nokia Lumia 900

257 Votes Change+-0
3 Samsung Galaxy Note

Samsung Galaxy Note

148 Votes Change+-0
4 Apple iPhone 4S

Apple iPhone 4S

99 Votes Change+-0
5 HTC One S

HTC One S

85 Votes Change+-0
1 HTC One X

HTC One X

Chosen by
43 points +1
All experts who rated this Smartphone
from ranked this as the # - see why
close
Expert ranking history for this smartphone
6 weeks on the charts
Ranked # : week of
close
2 Apple iPhone 4S

Apple iPhone 4S

Chosen by
42 points -1
All experts who rated this Smartphone
from ranked this as the # - see why
close
Expert ranking history for this smartphone
19 weeks on the charts
Ranked # : week of
close
3 HTC One S

HTC One S

Chosen by
21 points +-0
All experts who rated this Smartphone
from ranked this as the # - see why
close
Expert ranking history for this smartphone
6 weeks on the charts
Ranked # : week of
close
4 Nokia Lumia 900

Nokia Lumia 900

Chosen by
16 points +-0
All experts who rated this Smartphone
from ranked this as the # - see why
close
Expert ranking history for this smartphone
6 weeks on the charts
Ranked # : week of
close
5 Samsung Galaxy Note

Samsung Galaxy Note

Chosen by
11 points +1
All experts who rated this Smartphone
from ranked this as the # - see why
close
Expert ranking history for this smartphone
12 weeks on the charts
Ranked # : week of
close
Vote this week See the full list

 

99 Reactions to this post  
"Are tablets worth it?"
Add Please limit your reaction to 140 characters or use comments for a longer reply :)
  • Loi Tan VoI'm using one to write this hahafrom 2011
  • Francisco LunaWell.... is it a tablet or a 3D mouse/stylus imput pad?from 2011
  • Harsha HalyalTablets are like slates which we use it earlier days . . from 2011
  • Sergio NayarYou can do amazing things with tablets and pretty much anything you do with full blown computers if you know how to do it. Except burning DVDs and such. Learn how to complement and mix tech and you'll be amazed.from 2011
  • Erik RosliImho, the tablet is a luxury item that you don't necessarily need. Surfing the web and e-mails on the go? Any BBs, iPhones and Android powered smart phones can do that. That goes for movies and gaming as well. My take on tablets is that they are relevant for those who need the bigger screen to do all the said things. And of course, ebooks are meant for tablets.from 2011
Latest videos

Featured stories

close
close
close