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Consider me surprised. I know that it has been a whole two days since Research In Motion officially unveiled BBX, but my mind is still reeling. While BBX isn’t necessarily a surprise to anyone who’s been watching RIM’s movements in the market, or been listening to what they’ve been “hinting” at since the beginning of the New Year (or at least since the unveiling of BlackBerry 7), it was refreshing to see co-CEO Mike Lazaridis take the stage and announce something that should actually get people excited again.

My stance on Research In Motion has been pretty clear. While I’m not necessarily the biggest fan of their position in the market at this particular moment, I do like their devices, and I do love the fact that they’re still around. My stance hasn’t shifted, even after the announcement of BlackBerry 7 and the very distinctive chasm from previous versions of RIM’s mobile OS. And the truth is I’m glad I stuck around, because here we are with BBX right around the corner (more or less), and I’m honestly going to say that I think the wait was worth it.

Now, I’m saying this without having any actual hands-on time with BBX (obviously). And, in fact, there wasn’t much to really show off at the BlackBerry DevCon that just took place. What we saw Research In Motion do, was announce what’s coming, and outline plenty of new things that is coming down the line. It’s a conference for developers, so there’s obviously not going to be much for the average end user to grab from it – not yet, anyway. But, it’s a way for RIM to show the world what they’ve got coming down the line, right from its very basic nature.

And the basic nature of BBX is looking very, very promising. The simple fact that RIM sees all of their devices running one mobile OS, and all of them connected together the whole time, is huge. They’re obviously not the first company in the mobile market to envision this, or to enact it, but that doesn’t make it make any less of an impact. The cloud is a huge part of the mobile market now, just as Google has always known, and just now how Apple is making use of, so the fact that BlackBerry will be embracing this just goes to show how much RIM is actually paying attention.

And that’s the kicker, isn’t it? Because there are plenty of RIM fans out there that were beginning to think the Waterloo-based company wasn’t paying attention anymore. While they were busy creating their own devices, the mobile market was literally leaving them in the dust, and it was beginning to look like they just weren’t going to watch, or care that that’s what was happening. But, with the unveiling of BBX, it looks like they were indeed watching, and the whole time they were sticking to their plan. In that I see a lot of Microsoft’s own tactics, where it’s just about what they’ve got coming, and the rest of the market doesn’t matter. It works for Microsoft because they’re Microsoft, so it will be interesting to see if it can work out for RIM.

And I can’t wrap this up without noting that RIM isn’t leaving the previous mobile operating systems in the wind. Specifically, BlackBerry 7 applications that are currently built with Adobe AIR/Flash, the BlackBerry Runtime for Android Apps, or the Native SDK will be able to be used with BBX – and that’s huge, folks. It was a mistake to banish BlackBerry 6 users, and their apps, into the cold with the release of BlackBerry 7, and it looks like RIM has paid attention to that mistake and rectified it.

Is the BlackBerry name completely out of the murk? No, not at all. But from what I can see, that is basically because BBX isn’t out right now, and we probably won’t see the new mobile OS land on devices (or new devices for that matter) until the start of 2012. Right now, the BlackBerry-themed, “Oh no, what’s going to happen!?” rhetoric isn’t going anywhere soon, but, with what BBX looks like it could be, it does look like it will be gone here soon.

Now let’s just hope RIM can stick to the plan they’ve begun to lay out.


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55 Reactions to this post

"Will RIM's new OS save BlackBerry?"


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Terry Oakes blackberrys out for most...im android all the way
Chase Michael Vandiver nope it has a crappy foundation, however it makes it somewhat better.
Nathaniel McCord They will turn around eventually they still have a fallowing of dedicated blackberry users. With that said they better make long strides in upgrading there os and hardware to keep up with the compitition. buisness features are quickly spreading to other mobiles operating systems while also improving there multi media aplications. rim will have to step up there game in bother multi media and buisness just to keep there cudtomers second they upgrade hardware to gain cutomers
Lee Grip Gresham It's like they're doing something other than what they were doing at first. Because it was fine I had one and what ever they doing to it pushed me to Android. Lol, I'm commenting on a iPod, lol
Rodger Samiie' Myers RIM wont go anywhere...even if the lose grip in the USA market, they pretty much dominate international sales..so while apple windows and android duke it out here...they are making money with the remianing 75-80% of the worlds population
Chad Allen I have to laugh at the notion that Black Berry can be saved because based on what I have seen of its leadership its a lost cause because other than those who have stayed with BB and are diehards about it theres really not many new customers. Certaintly not nearly has many has there have been to defect!
Cory Wilson Will the bb 9900 upgrade to qnx?
Jason King RIM still has a major following. IF they can make a solid effort on both the hardware and software I think there is hope. But both of those items need to be bullet proof. If not forget about it. One thing myself nor anyone else has taken into account is the negative of having those two dinosaurs in charge of the company. That's a major draw back to the innovation for RIM. Only time will tell.
Scott Bitters NO! I use to believe that they would rebound but I'm starting to think its to late. It's a IOS/ ANDROID WORLD.
Zach Cline Pretty much lol.
Anthony Dunlap Rim is dead. They're the next symbian lol
Brandon Johnson If RIM was really hurting and in as desperate a situation as tech bloggers think, they could always license out. BB seems to be doing just fine in some places. They really just need some better hardware.
Rc Cavin I think so I love my new bold 9930. So glad I got rid of my Evo I hated the hell out of that phone and all its problems.
Justin PercySnow Thomas Whenever they stop tryna make so many devices, they only need two, one with a portrait style keyboard and a touchscreen
Zach Cline Blackberry seems to be broken lol.
Tony Drake This link seems to be broken
Rodger Samiie' Myers Depends on the market...even if it doesnt hit big in the US it will still hit decently in Latin and south america where android and apple dont have lots of users due to economic layout of the region..
Taylor Lodridge It wont hurt to try but it is a shot in the dark but I am an android user and I think android has more features and is more sturdier than ios, rim, and windows
Zach Cline And blackberry sucks.
Zach Cline If you think android devices are toys you're the fucking idiot. This is why i don't listen to idiot teenagers.
Femi Sasona People don't know. They want to shit on bberry. Funny the other two mobile platforms mentioned have their own issues which the media never addresses. But it is what it is. Bberry will come back and be on par with the competition once their qnx phones come out. If blackberry does hit one out of the park, people may not switch over and that's fine. But they'll surely be more respectable. Personally i think with the new OS coming out and all and RIM making a transition, i think a new CEO needs to step up to the helm and take over the company. I think the reason why RIM got themselves in this mess is because of the two co-CEO's of the company. Noway it should take a CEO this freakin' long to realize that the competition is passing us and something needs to be done about it ASAP. Not to wait 'til shit is real bad then want to do something about it. That's just me. Despite all that's happened, i'll remain a blackberry loyalist.
Issam El Kouartey They are all 2 late. They should have done this. Before 2007. 2007 the rest is history.
Chris McDonnell In a word, no.
Dee Nazario It WILL keep Blackberry relevant. It won't overtake iOS or Android but it will sure as hell keep Blackberry alive. Remember, RIM still holds the business users in mind.
Steven Quintal Yes, they gotta do something big...
Kean Castillo This would be short, sweet and simple. RIM, just quit!
Mark Fisher Jr. Hell no. Blackberry need to change that dam keyboard style. It done got old. They should make a slide out one.
Juan Carlos Munoz You idiots. And is awesome. They totally copied webOS. Bug did it better.
David Kimberlin watching RIM push out new stuff is like watching a person with no legs or arms try 2 swim. no matter what they do they will eventually sink
Devontae Johnson Why So Much BB Haters ? It Got Its Problems Just Like Android And IOS, Cause Apple And Droid Aint That Great ! And I Have Both, All Of Em Do Stupid Stuff ! Are Yall Forgettin Its A Phone ? A Phone Is For Callin And Textin All The Other Stuff Is Extra ! So Give BB A Chance To Learn Like Everbody Els Cause IOS & Android Got Somethings To Figure Out To!
Sergio Nayar Nope, as long as RIM keeps their current (and vulnerable) email relay model...
Alex Aghyarian Blackberry is a bigger joke than Ron Paul.
Natasha Szabo Bunch of idiots. Of course it will save it ! You all know what a blackberry is. The number one device in communication and reliability. Yeah I am using a Samsung galaxy s 2 right now but it can't touch my blackberry when it comes to the phone core services. Blackberry puts their priority into making solid communication phones while android and iPhone puts their priority into making a flashy speedyier toy. All other apparently that blackberry doesn't have are useless. What the heck do I need another fart or game apparently for ? PAH I barely even play games on my android. Just have the same apps as I do on blackberry. Oh besides the apps I got to actually make the phone function better. As it should have in the first place. When QNX comes , buh bye silly toy phone ! By the way I'm a teenager.
Zach Cline Froyo. Stupid auto correct.
Zach Cline @stroll -It's a major improvement seeing as how ICS is actually optimized for the hardware unlike gingerbread and group.
Ernest Marvin Esteban When they release BBX it will only make rims situation worse. Because it's basically a new OS. Just use Android. ICS was impressive just put BBM on it :)
Kihun Shin It's not the OS per se that will make or break a platform. It's the entire user experience. Look at Palm. WebOS is great but it had so many bugs and lag galore, plus crappy hardware, it never went anywhere. If RIM can improve the experience with QNX, it has a chance. It's a shameful ripoff of webOS but it's actually a pretty nice OS.
Andrew Qi Wen Nobody dared to design a Whiteberry experience that Mozilla and few others are working on.
Ramon Quintero I think it's to late. But I like qnx
James Newman I sure hope so. My old 8900 was probably the best phone I've ever used. The thing was solid, had amazing battery life, keyboard was phenomenal, and I loved making custom themes. The only reason I switched to Android was to try something new. The OS is a lot better than anything RIM has done. Hardware on the other hand, is really a hit or miss with Android devices (especially physical keyboards).
Ernest Marvin Esteban No.. nuff said
Vanrajsinh Chavda Awk awk.. Whats blackberry??
Errol Glanville Ics isn't going to kill anything. This is coming from an android user. It isn't much of an improvement. Stop it
Moaz Bambi Not when ICS is out... iOS and BBX are gonna suffer a lot!!! (though, i think Windows 8 can find it's way to tablets.. <<< 8 not WP7)
George Vasquez Blackberry is obsolete. If you still own one, might as well be an old flip phone.
Sean Johnstone Rim is still too behind in todays competition. The only reason people buy bb's is cause of BBM. People need to realise what good phones can actually do!
Anonymous ... NO
Craig Murphy This is like trying to put a patch kit on the Titanic....
Guerschon Lilavois #bailoutfail
Nutthawut Bunsong Oh! I don't really know that RIM is still alive. XO
Kawan T Best III Save it from what?
Chris Luna What's a Blackberry?!




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