Nielsen report shows that Android and iOS make up 71 percent of the smartphone market

Alex Wagner
Editorial Director of News and Content from  Omaha, NE
| Published: November 29, 2011

Nielsen Q3 smartphone report

We're right about at the mid-day hump where the morning's passed but an afternoon of work is still ahead, but the good news is that Nielsen just released its Q3 2011 report on the smartphone world to help pass the time that's left in the day. According to the latest batch of data, 44 percent of all mobile subscribers in the U.S. are currently toting around a smartphone. Android can be found on a full 42.8 percent of those devices while iOS is powering 28.3 percent of them, meaning that those two OSes combined make up 71 percent of the U.S. smartphone market. Rounding out the top three is BlackBerry with 17.3 percent. Nielsen's data also shows that more people in the market for a new handset in the third quarter chose a smartphone, as 56 percent of all mobile phone purchases during Q3 were smartphones.

Overall there's nothing terribly surprising to be found in the data here, but it is interesting to note that almost half of all mobile customers are using smartphones. Expect smartphone adoption to continue to grow as data plans become more affordable (thanks to things like tiered pricing) and the devices become cheaper and easier to use, especially for folks that don't obsess over this kind of stuff like you and I do. How many of you have seen more of your friends and family joining the smartphone club as of late?

Android Phones and iPhones Dominating App Downloads in the US

November 29, 2011

In the U.S., 71 percent of those with smartphones own either an Android device or an iPhone. But when it comes to smartphone apps, iPhones and Android smartphones are even more dominant: 83 percent of app downloaders, that is, those who downloaded an app in the past 30 days, use iPhone or Android smartphones.

According to Nielsen’s latest data, 44 percent of all U.S. mobile subscribers now have smartphones. Among those who purchased a new mobile phone in the last three months, 56 percent chose smartphones. Android remains the leading smartphone operating system while Apple is the leading smartphone manufacturer.

  • Android
  • Nokia
  • Samsung
  • Motorola
  • LG
  • HP
  • HTC
  • BlackBerry
  • Apple