Latest comScore report shows Android and iOS growing while other OSes slipAlex Wagner - Editorial Director of News and Content
Looks like it's about time to once again take a peek at the latest mobile market share figures. Today comScore posted its report on the wireless market for the three-month period ending November 2011 and, unsurprisingly, Android is once again the king of the mobile OS hill. Google's little green robot finished November with a market share of 46.9 percent, which is a 3.1 percent jump from August 2011. Apple's iOS is the only other platform in the pack to see any growth during the three-month period, growing 1.4 percent to a total share of 28.7 percent. Moving on, we've got RIM in third place with 16.1 percent, a 3.3 percent drop compared to August. Rounding out the group is Microsoft with 5.2 percent (0.5 percent decrease) and Symbian at 1.5 percent (0.3 percent drop). Overall, comScore reports that the total number of smartphone owners grew 8 percent during this three-month period, bringing the number to a total of 91.4 million people.
On the manufacturer side of things, Samsung is leading the race with a 25.6 percent market share, which is a 0.3 percent jump from three months prior. LG is finished with 5.1 percent less than Samsung with a 20.5 percent share. Further back, we've got Motorola with a 13.7 percent market share, Apple growing 1.4 percent to finish with 11.2 percent, and RIM rounding out the group with 6.5 percent.
So basically there wasn't really anything shocking to be found in comScore's latest report, but it's still interesting to check on the market every now and then to see where each platform stands. The firm's reports should be interesting to watch over the next few months, as more consumers are going to be picking up devices like the iPhone 4S, DROID RAZR and Galaxy Nexus, and all of those Christmas Android and iOS activations will come into play. We'll be sure to keep an eye out and let you know of any other interesting reports that come out. Until then, you can find comScore's press release down below. And while you're down there, don't be scared to drop by the comments section and let us know which mobile camp you're currently a part of.
comScore Reports November 2011 U.S. Mobile Subscriber Market Share
One-third of Mobile Subscribers Access Social Networking on Mobile Device
RESTON, VA, December 29, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to capture share in the smartphone market to reach 46.9 percent market share.
OEM Market Share
For the three-month average period ending in November, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers (up 0.3 percentage points), followed by LG with 20.5 percent share and Motorola with 13.7 percent share. Apple strengthened its position at #4 with 11.2 percent share of total mobile subscribers (up 1.4 percentage points), while RIM rounded out the top five with 6.5 percent share.
Smartphone Platform Market Share
91.4 million people in the U.S. owned smartphones during the three months ending in November, up 8 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 46.9 percent market share, up 3.1 percentage points from the prior three-month period. Apple maintained its #2 position, growing 1.4 percentage point to 28.7 percent of the smartphone market. RIM ranked third with 16.6 percent share, followed by Microsoft (5.2 percent) and Symbian (1.5 percent).
Mobile Content Usage
In November, 72.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points. Downloaded applications were used by 44.9 percent of subscribers (up 3.3 percentage points), while browsers were used by 44.4 percent (up 2.3 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 33.0 percent of mobile subscribers. Game-playing was done by 29.7 percent of the mobile audience (up 1.2 percentage points), while 21.7 percent listened to music on their phones (up 1.0 percentage points).
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.