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Seemingly out of nowhere, Microsoft’s Windows Phone has garnered plenty of appeal and attention. At this time last year, no one was really talking about Windows Phone in the brightest light. Sure, it existed, but there wasn’t much to talk about when compared to the likes of Apple’s iOS or Google’s Android. But now that has changed a great deal, and the spotlight seems to be focused on Microsoft’s mobile OS. There’s nothing wrong with that, Windows Phone can stand on its own legs. But, the Redmond-based company has made its first huge misstep today, in my opinion, and hopefully it doesn’t lead to further inconsistencies.

Late last night, word came down the pipe that Microsoft had decided to close down the “Where’s my phone update?” page. For those of you out there who don’t own a Windows Phone-based device, let me outline what this page does, even though the title should be pretty self-explanatory. The page’s very existence was meant to outline, in a way that’s both vague and detailed, where a specific phone’s, on a specific carrier, or in a specific region software update is. I say that it’s both vague and detailed because in some instances, the page can outline in perfect language just what stage your update is in within the carrier testing phase, and it’s a great way to know that your update is “coming soon.” It’s also vague because while it was updated, it wasn’t updated as quickly as it probably could have been. Personally, with the HTC Trophy that I’ve got lying around, the “Where’s my phone update?” page was actually a stage behind. I was getting the update to Windows Phone 7.5 Mango when the page was telling me that Verizon was still testing it.

This is just a minor issue, and not a deal breaker in the slightest. The thought is what counts, after all. And I honestly believe that. In a world where updates can mean the difference between customer loyalty and hatred, Microsoft has always had a great position in this regard. The company has always been forthcoming about updates, right from the start, and I believe that has something to do with the mobile operating system’s success. Because Microsoft is straight forward about what’s coming for the software, even if there is a hiccup in the updating process, there usually isn’t a wave of rage aimed at Redmond.

But that’s about to change, at least in one regard. While Microsoft is pretty vague about what’s coming from them regarding updates, they are very clear that they will be shutting down that informative “Where’s my phone update?” page, and I think that’s a very, very bad move. The company says that update information for their phones will be made available on the official Windows Phone website, but they don’t go any further than that. On the contrary, they say that they will not be outlining update information for specific phones, in individual countries, and carriers. So, if I’m interpreting this correctly, we can only expect Microsoft to say an update is “coming soon” for any particular device at some point in the future, and there probably won’t be any other information than that.

This is the wrong move, Microsoft. It’s pretty simple: you were doing the right thing before, being as transparent as you were with updates to your released devices, and now you’re moving in the complete opposite direction. You know as well as anyone else that keeps an ear to the mobile industry that the consumer takes software updates seriously. Almost as seriously as the initial purchase of the phone. They don’t want to have any uneasiness regarding software updates or patches after they buy their phone, especially when other platforms get updates so easily. (And, let’s face it; even Android manufacturers are taking updates to the platform more seriously with Android 4.0 Ice Cream Sandwich.) This is not the time to start making moves to “go dark” regarding updates, especially not when your platform is starting to really steal some of the attention from other mobile operating systems.


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23 Reactions to this post

"Should Microsoft detail Windows Phone updates?"


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Kenneth Li
Kenneth Li i just cant get excited with those stupid tiles on windows phone!
Eduardo Ordaz
Eduardo Ordaz No. People just don't like wp7 they prefer IOS,Android and blackberry. I actually tried wp7 its boring u can customize your stuff nor u can't even have a wallpaper in the background on behind those pizza squares. With both IOS and Android u can jailbreak and root them and add much more stuff and its great. I use both IOS and Android witch both r superior to wp7. Plus the apps on both r awwwwwsome.
Benjamin Padilla
Benjamin Padilla You can always pick Apple fanboys out--> Zach
Maneesh Vasisht
Maneesh Vasisht This is old news. Microsoft has already come back saying “Nothing has changed in regard to how we work with carriers to deliver Windows Phone updates to our customers”
Rik Rasmussen
Rik Rasmussen I guess they just don't want to be a player in the phone business.
Gwendolyn Suzanne Harris Kight
Gwendolyn Suzanne Harris Kight I would never get near a Windows phone. They look odd to me. I am loyal to Apple and always will be. I also will never jailbreak my iPhone. I consider that practice wrong. I am completely happy with what the iPhone includes.
Mike Nguyen
Mike Nguyen @Zach lol....i use Android and iphone...
Carlos Hargrave
Carlos Hargrave Yes like they promised they would.
Kenneth Li
Kenneth Li windows phone is already in the toilet! this stupid move just make it goes down even faster!
Zach Cline
Zach Cline
Mike Nguyen
Mike Nguyen Fuck windows phone...its a big piece of shit..
John Zanatta
John Zanatta as long as the keep the requirement that "carriers can't skip more than 1 update," im ok. Although I did really like being able to go to a website and check on progress.
Nando Moreno
Nando Moreno Love my hd7..
Jonathan Longoria
Jonathan Longoria Ah, okay. That was my misunderstanding for a platform I clearly don't own. ;)
Arvydas Gr
Arvydas Gr Jonathan, chamgelog will be provided. Microsoft won't detail operators, which will update their devices. Don't overreact. MS didnt change anything
Jonathan Longoria
Jonathan Longoria I do not own a WP7 device but i believe a changelog should be provided on any and all platforms.
Zachary Smith
Zachary Smith Depends on how much people care! There is not enough customization for me to dive deep in to the is that why I stick with android or a jail broken iphone
Travis Rector
Travis Rector yes. i want to know whats being fixed/added
Geraldy Reyes
Geraldy Reyes
Arvydas Gr
Arvydas Gr And I love my WP :)
CeeGii Borels
CeeGii Borels
Nicole Crawford Shtaway
Nicole Crawford Shtaway I hate my window 7 phone... Big piece of shit
Crispin Magana
Crispin Magana Yes




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