Nokia has no back-up plan to Windows Phone strategy

Alex Wagner
Editorial Director of News and Content from  Omaha, NE
| February 8, 2012

Nokia Lumia 710

Last year Nokia formed a partnership with Microsoft that saw the Finnish firm adopt Windows Phone as its main mobile platform. Since then, we've seen Nokia release two Windows Phones and unveil a third, all while Symbian and MeeGo ride off into the sunset. Some folks have wondered what Nokia's back-up plan is if its Windows Phone strategy fails to succeed, but according to Nokia Europe VP Victor Saeijes, the company has no Plan B. "Plan B is that Plan A must succeed," Saeijes told Swedish financial daily Dagens Industri. The exec went on to talk about Nokia's decision to make the jump to Windows Phone after being associated with Symbian for so long. "It's like starting all over again," he said. "But we must succeed in the U.S. if we are to succeed in the world."

Nokia revealed last month that it has moved "well over" one million Lumia handsets, and it'll be interesting to see how that number changes as the company continues to release devices on U.S. carriers. The arrival of the Lumia 900 could aid in boosting Nokia's numbers, especially if its rumored $99 price point is legit. Nokia has said that it's interested in working with carriers and offering a number of devices across multiple price points to help boost its presence here in the U.S, and we've also heard that Microsoft is planning a major Windows Phone marketing blitz here in the U.S. with help from Nokia and other OEMs, so it's obvious that Nokia is doing all it can to make its Windows Phone strategy pay off. Now we have to wait to see if consumers will bite. Do you think Nokia and its Windows Phone devices will see success when they start landing Stateside?

Via Engadget, Dagens Industri