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LG Optimus L3 Optimus L5 Optimus L7 L-Style

We've seen quite a few new smartphones unveiled in the days leading up to Mobile World Congress, and now we've got even more to add to the pile. LG has debuted a trio of new Android smartphones that are a part of its new "L-Style" design identity, dubbed the Optimus L3, Optimus L5 and Optimus L7 (in that order in the image above). In its announcement for the new handsets, LG touted several key aspects of the L-Style design, which includes things like "Modern Square Style" to provide a comfortable grip and and "Floating Mass Technology" for a thin look. The latter feature is also meant to make the device's display look like it's floating.

As far as actual specs go, LG hasn't revealed much about its new L-Style smartphones. We do know that the Optimus L3 will feature Android 2.3 Gingerbread on a 3.2-inch display and that it'll be landing in Europe next month. The Optimus L5 and L7 will follow in the first half of this year, featuring a 4-inch and 4.3-inch display, respectively. Both the L5 and L7 will also include Android 4.0 Ice Cream Sandwich.

LG appears to be targeting the fashion and design-conscious crowd with its L-Style handsets, kind of like what it did with the Prada 3.0 phone earlier this year. Exactly what kind of specs these new devices will be packing beneath their L-Style faces remains to be seen, but with MWC right around the corner, it likely won't be long before we hear more. Until then, we've got the shot of all three phones for you up above and the press release announcing them down below. Check 'em out.

LG’S NEW DESIGN STRATEGY FOR MOBILE DEVICES TO BE REVEALED AT 2012 MWC

LG Takes Design Philosophy to the Next Level with Line-up of Stylish Smartphones

SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L- Style, at the 2012 Mobile World Congress (MWC). 

The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.

“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.

Market availability and additional hardware specifications of all three models will be announced at a future date.

Via The Verge


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