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Samsung Rugby Smart AT&T

Just a couple of days after the Samsung Rugby Smart showed us its face in leaked renders, the device has been made officially official by AT&T. Launching on March 4th for $99.99 with a two-year contract, the Rugby Smart is built to mil-spec 810f standards, meaning it can withstand dust, extreme temperatures and can be submerged in 1m of water for up to half an hour. Here's the Rugby Smart's spec rundown:

  • 3.7-inch WVGA Super AMOLED display
  • 5-megapixel camera with 720p video capture
  • 1.3-megapixel front-facing shooter
  • 4GB storage
  • microSD slot
  • 1,650mAh battery
  • HSPA+ connectivity
  • Android 2.3 Gingerbread

The Rugby Smart sounds like a pretty decent smartphone considering its $100 price tag, especially if you're in the market for a phone that can take a beating and keep on ticking. Here's to hoping that AT&T and Samsung can treat the device to an Android 4.0 Ice Cream Sandwich upgrade after it spends some time being rugged out in the wild. You can find an AT&T video demoing the durability of the Rugged Smart below, followed by its official press release.

Samsung & AT&T Deliver Brains and Brawn

Waterproof and Dustproof Samsung Rugby® Smart Available Starting March 4

Dallas, Texas, February 23, 2012

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Key Facts

On March 4, AT&T* will begin selling the Samsung Rugby® Smart in company-owned retail stores and online. The smartphone will be sold for $99.99 with a two-year commitment and monthly minimum data plan.

Samsung Rugby® Smart is dustproof, can be submerged in up to 1m of water for 30 minutes, and can withstand extreme temperatures.**

Runs on Android™ 2.3 with 4G capabilities and boasts a virtual QWERTY keyboard, 3.7-inch Super AMOLED™ touchscreen display, 5MP camera and an integrated flashlight. 

Samsung Rugby® Smart  

The Samsung Rugby® Smart is a rugged, dustproof device designed to handle the elements with water resistance (submergible up to 1m for 30 minutes) and built to mil-std 810f  military spec standards**.The Android 2.3 smartphone features a 3.7-inch WVGA Super AMOLED touchscreen display and a 5MP camera with HD video recording***. It also supports 4G service, Wi-Fi®, corporate email and the full line of media including location, music and social networking services. From the work site to the camp site and beyond, Rugby Smart fulfills all your smartphone needs with the physical strength to handle whatever life throws at it.

Specifications

Technology: GSM, EDGE, UMTS, HSPA+

Operating System:  Android 2.3

Display:  3.7-inch WVGA Super AMOLED display

External Memory: Supports up to 32GB via microSD™

Internal Memory: 4GB

Dimensions: 122.4mm x 65.9mm x 12.19mm

Weight: 4.2 oz

Camera: 5MP rear facing with flash and auto focus with HD 720p video capture; 1.3 MP front facing camera;

Battery: 1650 mAh LiIon Poly

Talk Time: Up to 8 hours

Standby Time: Up to 16 days

Quotes          

“The Samsung Rugby Smart is perfect for active customers who need another level of durability with their smartphone,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets.  “It is water and dustproof and has all the features of a leading smartphone.”

“We continue to bring the highest quality devices – the Rugby Smart is the ultimate smartphone to withstand extreme conditions,” said Dale Sohn, president of Samsung Mobile. “AT&T customers are now able to stay connected with a durable smartphone while experiencing even the roughest environment.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com

© 2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.


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