Can Samsung cause a shift in focus in the mobile market?

Evan Selleck
Contributing Editor from  Arizona
| March 20, 2012

Samsung has managed to do quite a bit within the Android army. First and foremost they have managed to release plenty of devices, probably to the point where if you're looking for a specific device, which meets specific criteria, they've probably got you covered. It's a great triumph, but they've also managed to take in another accomplishment: flagship status.

I've asked you in the past whether or not other manufacturers can manage to reach the same level of flagship status as Samsung, and we are certainly seeing companies aim for that goal this year. But with Samsung's heightened status, there's an interesting position Samsung currently finds itself in. 

I am referring to the upcoming successor to the flagship device, the Galaxy S II. From here on out, we'll call it the Galaxy S III (everyone else is, right?). And, specifically, we are talking about the rumor that cropped up yesterday regarding the processor believed to be inside the upcoming handset. Now rumored to be a quad-core processor, while also incorporating LTE-connectivity, the newest Exynos chip is creating quite the stir within the mobile industry. 

Samsung is probably really enjoying all the press about a device they haven't officially announced yet, just as any other company would, but they also must be realizing that hype is something to respect, and fear at the same time. Because, the people who were already looking forward to the Galaxy S III are probably now chomping at the bit to hear an announcement.

But what if Samsung doesn't announce a new device with a quad-core processor? What if the rumor isn't true at all, and Samsung hasn't made the quad-core Exynos processor work nicely with LTE, and they are keeping their focus on a dual-core processor.

Technically the dual-core option wouldn't be mad at all. Not even a little bit. But the general consensus for the average consumer is that quad-core has to be better than dual-core. It is just the way it is. 

So will people discount the Galaxy S III right out of the gate if Samsung does indeed go with a dual-core option? Or, perhaps more interestingly, could Samsung change the course of the mobile industry and put the focus back on dual-core processors, instead of this push for quad-core options?

Samsung does indeed find itself in an interesting position, especially considering they haven't announced anything yet. Hopefully we don't have to wait long before we have an answer. The whole world is waiting to see what you unveil as the Galaxy S III, Samsung.