Do you consider yourself to be a loyal AT&T customer whose blood is the same shade of blue as the carrier's logo? Then you may be a good fit for AT&T Plus, a new program that offers perks and special offers to AT&T's loyal subscribers. Currently available to customers in Colorado, Minneapolis and Houston, AT&T Plus currently offers its members things like waived upgrade and activation fees, a 25 percent discount off of non-Apple accessories and a special customer service number (1-855-ATTPLUS). Exactly which criteria must be met in order to be admitted to AT&T Plus isn't yet known.
So far the perks of AT&T Plus don't sound like anything terribly mindblowing, but it's tough to be too hard on the program considering that it's free for loyal AT&T customers. As for the loyal AT&T folk that aren't in one of the initial markets where Plus is currently available, unfortunately there's no word yet on when the program will be expanding or which parts of the country it'll hit next. We'll pass along more details on AT&T Plus as we get them. Have any of you AT&T customers in Colorado, Minneapolis or Houston already been Plussed?
UPDATE: AT&T has issued a statement on the AT&T Plus program to The Verge. The carrier explains that Plus is currently being trialled by select customers in order to gauge interest in the program, but that it may be something that AT&T rolls out further in the future. Here's the full skinny from AT&T:
"We’re trialing a pilot loyalty program, called AT&T Plus, with a select group of our wireless customers to get their feedback on their interest in this type of program and the benefits they’d like to have from us. Right now, this is only a trial, but based on what our customers tell us, it may be something we look to roll out more widely in the future. It’s an example of our ongoing efforts to deliver a great experience for our customers."