AT&T is "really bullish" on Nokia Lumia 900, planning to go all out for its launchAlex Wagner - Editorial Director of News and Content
The Nokia Lumia 900 will landing at AT&T on April 8th, and when it finally makes its way to retail, you should expect to see it receive a heavy push from AT&T and Nokia. Speaking to CNET, AT&T device chief Jeff Bradley has said that the launch "is a notch above anything we've ever done," including the iPhone. He added that it'll be apparent to customers that the Lumia 900 is the carrier's "hero phone" before they set foot inside a store. AT&T and Nokia are prepping a major television marketing campaign that'll kick off around the 900's April 8th launch. At AT&T stores, the handset will be present on large pieces of signage, and the employees are said to have been heavily-trained on the 900, with many of them carrying the device as well. Sources have told CNET that the marketing push is expected to last for six to eight weeks.
Today's news comes less than a week after a rumor that Nokia wanted to help get the Lumia 900 into the hands of AT&T store employees, a report that now makes sense considering the support that the device is getting from AT&T and Nokia. With the Lumia 900's aggressive $99.99 on contract price tag and the major push that it'll be getting from AT&T and Nokia, it'll definitely be interesting to see how the device performs at retail and if it can help grow the popularity of Windows Phone here in the U.S. What do you all make of the Lumia 900? Do you think the support it's getting from AT&T and Nokia will pay off?