Facebook CEO Mark Zuckerberg announced today on his Facebook page that his company has acquired Instagram, a popular photo-sharing service for iOS and Android. The deal will see Facebook pay a total of $1 billion in both cash and shares for Instagram. In his announcement of the deal, Zuckerberg explains that Facebook has always worked to offer the best photo-sharing experience possible, and that buying Instagram will help it to provide users with "the best experiences for sharing beautiful mobile photos." He also said that Instagram will be kept independent. Instagram CEO Kevin Systrom added that Instagram isn't going anywhere and that users will still be able to share photos to social networks other than Facebook.

Instagram originally launched back in October 2010, and less than a week ago it made its debut on Android in the Google Play store. Photo-sharing is big for Facebook, and obviously is all that Instagram is, and it'll be interesting to see how the two grow now that they've been brought together. You can find Facebook's press release announcing the deal below. What do you all make of this news? How many of you currently use Instagram? 

Facebook to Acquire Instagram

MENLO PARK, CALIF. — April 9, 2012 — Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices.

The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.

Mark Zuckerberg, founder and CEO of Facebook, posted about the transaction on his Timeline:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.

Via All Things D, Facebook, Instagram

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Comments & discussions  

55 Reactions to this post

"Will Instagram change now that Facebook is acquiring it?"

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Camar Green
Camar Green Facebook is Buying Apple Next
Jason Bryan
Jason Bryan You're telling me Facebook couldn't have bought it for a LOT cheaper??
Ben Bartholomew
Ben Bartholomew Better not
Jim Walker
Jim Walker Lol The "I" users are going to freak out again.
Wendy Lindop
Wendy Lindop We will probably have to share or at least upload all the photos to Facebook. Grrr!
Zach Cline
Zach Cline Because android sucks so it should have shitty apps to go with it- Oh wait..... Lol
Jeremy Abad
Jeremy Abad No!!!! It finally just came to Android. Now the app is going to run like crap. Like the official Facebook app for Android.
Ahmed Idrees
Ahmed Idrees Instagram! PLEASE stay away from facebook !!!
Michael Klinkum
Michael Klinkum Let's hope the one x will be suported
Stian Grøtåsen
Stian Grøtåsen Nah. It's always just been meh anyways.
Daishon Burnett
Daishon Burnett Why is Facebook tryna take over everything I'm bout to stop using mines huh
Daniel Vincent
Daniel Vincent Yeah everytime I take a picture with instgram ill be able to send friends farmville request lol
Cody Leppien
Cody Leppien Instagram just came out for Android..I don't want it to suck now and start force closing all the time or freezing up or any other crap Facebook apps do
Luis Robles Figueroa
Luis Robles Figueroa Oh... no is not looking good. If things doesn't stay the way it is or better I am not using it. Enough said...
David Tambascio
David Tambascio They will make that into a Timeline piece of crap now
Cody Leppien
Cody Leppien Should be working on a better Facebook app...
Tim Bunting
Tim Bunting Of course it will, Facebook can't help itself. Their motto is if it ain't broke, we're gonna fix it. Take the piss poor timeline as a prime example. Zuckerberg is a total prick for doing things like this.
Cesario Brito Jr.
Cesario Brito Jr. In other news....where's the Galaxy S III?
Tee J. Kay
Tee J. Kay Just funny seeing a lot of people using Facebook to talk trash about Facebook. Smh.
Steve Smyth
Steve Smyth There goes tje Twitter integration
Adrian Anguiano
Adrian Anguiano How about if Facebook works on their application first before trying to intergrate instagram because it is just terrible.
Chris King
Chris King Na there is better apps out there now
Alvin Jose Eccentric Gaquit
Alvin Jose Eccentric Gaquit @Tony - exactly
Naj Khan
Naj Khan great app
Tony Herrera
Tony Herrera Lmfao everyone bitching thay facebook ruins everything yet they're on facebook lmao
Brian Johnson
Brian Johnson "Connect with Facebook" with no option not to. lol
John Byun
John Byun Instagram going downhill in 5..
Ratul Ghosh
Ratul Ghosh Instagram ruined !!!
Nick Petrizzio
Nick Petrizzio pintrest is better now..... never did instagram
David In
David In Just buying everyone out huh?
Conrad Wu
Conrad Wu let timeline be in ur instagram xd
Jason Nam
Jason Nam EH
Adam Censored Tucker
Adam Censored Tucker FarmVille for insta gram... God damnit Facebook. Piss off.
Bryan Wood
Bryan Wood sigh. facebook ruins things. bleh
Sarah Trimble
Sarah Trimble I believe that it will. Facebook loves ruining stuff.
Kristian Korsvik Aarli
Kristian Korsvik Aarli What is it about when newcomers make something sensational, the "old", big companies buy them?!... Grr! For instance Zynga>OMGPOP! Now Facebook>Instagram .-.
Sean Michael OLeary
Sean Michael OLeary I sure hope not
Tony Abiama
Tony Abiama Who cares about Instagram?
Jesus Gomez
Jesus Gomez As many changes Facebook has gone through I wouldn't doubt it.
Kevin Sean Diggs Jr.
Kevin Sean Diggs Jr. Facebook ruins everything. It ruined social networking...
Anthony Gomez
Anthony Gomez Ugh really?! I just started to get into it... Facebook is constantly changing... Yes it will be changed...
Ernest Marvin Esteban
Ernest Marvin Esteban I don't know? Haha
Andrew Shavargo Mitchell
Andrew Shavargo Mitchell Fb+I=Fbi Facebook is the federales i swear
Ethan Gates
Ethan Gates Oh GREAT. Facebook can make another thing TERRIBLE. Looks like i'm using a different app.
Patrick Scot
Patrick Scot Yeap ads and more ads
Ryan Matthew Luke
Ryan Matthew Luke No its like microsoft and skype. Nothin will happen
Matthew Brethauer
Matthew Brethauer Only ever four months
Alex Brown
Alex Brown All the hipsters will flee.
Darren Polak
Darren Polak it's rubbish, an app which takes photos and makes them look crap... I think I could just take a crap photo :)
Smileski Gjoko
Smileski Gjoko I smell windows phone here
JeVon Ray
JeVon Ray LOL!!! if ya cant beat'em...buy'em.
Bambino Silva
Bambino Silva i think my profile is the one that is going to change!!
Aaron Yancey
Aaron Yancey Now, i can never use, instgram again lol -.-
Eric Dunn
Eric Dunn Yes. It be full of ads! YUCK!
John Mercado
John Mercado Support for 3:2 pictures instead of squares YES!!!

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