T-Mobile Carly Alter Ego

Yesterday T-Mobile teased its new ad campaign in a clip that showed its spokeswoman Carly donning a leather outfit and hopping onto a motorcycle, and now the full ad is available for viewing. The minute-long clip shows Carly tossing her magenta dresses to the ground and instead throwing on a leather jumpsuit, followed by her getting onto a Ducati motorcycle with the tagline "No More Mr. Nice Girl" and then taking to the streets. T-Mobile senior VP Peter DeLuca explains that the two-wheeler is meant to symbolize "the speed and capabilities" of Magenta's HSPA+ 4G network. Meanwhile, the ad itself is meant as a metaphor for T-Mobile "challenging the status quo" and "taking bold steps in the marketplace as a challenger brand," DeLuca says.

This new Carly commercial is just the first in a series of ads that DeLuca says will be appearing over the coming months. The clips will be part of a "brand re-launch" for T-Mobile, which is slated to be going down sometime this fall.

T-Mobile also announced a new "Test Drive" website that'll allow customers to try out T-Mo's network and compare its speeds with those of other carriers in the market. The Test Drive site isn't totally functional as of this writing, showing only a black T-Mobile page informing visitors that the functionality is "Coming Soon."

T-Mobile's new ad looks well-done, and it's definitely a departure from the Carly ads that we're used to. It'll be interesting to see how T-Mobile plans to, as DeLuca put it yesterday, "set the record straight" and convince consumers to take another look at it, especially with the brand refresh that's coming later this year. Until then, you can check out the new ad down below. What do you all make of the clip? Think T-Mobile is off to a good start with its new campaign?

UPDATE: T-Mobile just announced that the Test Drive site is now live. Check it out here.

Via T-Mobile

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24 Reactions to this post

"What do you think of T-Mobile's new ad campaign?"

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Ann Martell
Ann Martell Its cute... lol
Steven Pereira
Steven Pereira They can try to re-brand themselves but their customer service standards are still in the toilet. Awful.
Richie Soares
Richie Soares It was okay but they having a lot of catching up to do with 4glte. Love my Thunderbolt on big red!
Tomasz Dawidowicz
Tomasz Dawidowicz 4techblog.com
Troy Wolfe
Troy Wolfe If it is followed by action, it's great.
Michael Nelson
Michael Nelson I think they need a new Gig. A whole new center...Not re-create it.
Chris Poblano
Chris Poblano I like it.
Michele Ernandes
Michele Ernandes I was a T mobile customer for 3 months, but feel i was shafted!, i had my number ported over to T-mobile from straight talk, and bought a android refurbished. they had me on a contract for almost 90 a month. i was getting better service at STRAIGHT TALK for the same of what i was getting at T-Mobile, when T-Mobile knew i was gonna leave their service they offered me a no contract plan for 50 a month.they told me there would be no break in my service, they LIED, it was off for almost a week, and still the service Sucked, not to mention their customer service help. I Went back to straight talk, and have better service for cheaper price with no drop outs!! the only fall back is i cant call Puerto Rico, but that is ok, they call me.... STRAIGHT TALK IS THE WAY TO GO!!! NO CONTRACT, NO BS, UNLIMITED TALK TEXT AND WEB 45 A MONTH , no other company can beat that! THANKS STRAIGHT TALK!!! and STraight talk also has a BYOP bring your own phone! GOOOOOO STRAIGHT TALK!!!!
Reese Woodson
Reese Woodson I don't have a problem with T-Mobile, and they're a decent budget carrier. However, T-Mobile can't even compete with the big boyz as far as network and phone line-ups. Their only competition is crappier Sprint. If they want to compete with AT&T or Verizon then they need to step it up. The need to get way better phones and start a LTE network. Yeah HSPA+ is fast, but not as fast as LTE. I'm just saying.
Eric T Ponce
Eric T Ponce It was sick t mobiles actual lte should be up by next year ya'll just gotta be patient it takes time to catch up
Anthony Maffei
Anthony Maffei Commercial is ok but what really excites me is the LTE rollout coming next year and the fact that it will fall back on to HSPA+ where LTE is not available. I average 18Mbs download speeds right now so it can only get better and once that happens T-Mobile should have the fastest network hands down. Plus I have great call coverage in Chicago so I'm loving T-Mobile right now.
Nicola Caromano
Nicola Caromano I was on T-Mobile just recently (a week ago) left magenta to big blue... i wish they would work on their network and give it the attention it deserves like they do for their "marketing"... news flash T-Mobile if your network doesn't back what your message is saying than you lose. I was with them since they were known as Voice Stream... was sad to leave but happy to finally have reception every where i go...
Chuk Anyanetu
Chuk Anyanetu I'm on ATT I don't even know who my 'spokesperson' is, and I don't care, I don't get moved by commercials I get moved by service and price.
Joernie Berrios
Brian Jones
Brian Jones it sucked really think that they will be the fastest is funny as hell I have Sprint & still dont have 4G here yet but T-Mobile should have been baught out by AT&T so that they could had a better 4G th VZ
Eduardo Ordaz
Eduardo Ordaz I like the girl with the dress In the tmobile commercials. She is cute.
Boyd C Adkins IV
Boyd C Adkins IV I think, I'm leaving.
Frank Smith Jr
Frank Smith Jr Are they going to pretend that they're a serious carrier?
Christopher Wesley
Christopher Wesley Wasn't moved. Marketing team needs to pack up and leave.
Ayo Q Sipho
Ayo Q Sipho What does it mean. Did I miss anything "new"? My sensation 4g still runs the same speed and drops calls.
Lashonda Jones Neal
Lashonda Jones Neal Fun
Robert Wellington Clubine III
Robert Wellington Clubine III Another Kill Bill saga...
Fred Telles
Fred Telles Try hard is trying too hard. Not going to help them.
Darling Hdez
Darling Hdez Lame

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