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HTC One X

Yesterday our own Aaron Baker was on hand at the HTC Frequencies conference in Seattle at which the manufacturer mentioned that it'd be shifting away from including physical keyboards in its future devices, and this morning the gathering continued with a discussion on HTC's device design strategy. In response to a question about the strategy when it comes to choosing a smartphone's colors, as Eric Lin, HTC's manager of product strategy, explained that carriers can be kind of picky when it comes to other colors, saying "How do you tell AT&T to sell a red phone, or Sprint to sell a red phone?" He added that you can "get in a place where there's a lot of carrier loyalty to one color, or carrier hatred for another color," so HTC avoided colors like "AT&T blue" and tried testing a number of different hues.

Lin also touched on consumer reaction to differently-colored smartphones. He said that while "more men own smartphones than women," HTC has found that white handsets have helped "to open up women to smartphones." Folks are apparently not quite as excited when it comes to crazier hues, though, as Lin explained that the reaction that the majority of people have to colored phones are that they're "something for kids" and that few feel that they can be successful with a colorful device. That hasn't stopped HTC from tinkering with different colors, as Lin said that the company is experimenting with different shades via cases.

At times it can definitely feel like we're just seeing black slab after black slab released into the market, so while it's kind of a bummer to hear that some folks aren't totally into the idea of colorful handsets, it's good to hear that HTC is at least testing the waters with some differently colored cases. It's also interesting to hear how carriers can be hard-set against certain colors, although it makes sense when you consider that the major carriers can be so tied to a certain hue (like AT&T blue and Sprint yellow). Where do you all stand on colored smartphones? Do you like plain black or white or would you prefer something a tad different?


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54 Reactions to this post

"What phone color would you like to see?"


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Nick Elliott
Nick Elliott Htc has red and black phones ie. Htc Sensation XE, I would like Titan 2 in orange
LaQuise Murphy
LaQuise Murphy Whit and red.
Zach Brito
Zach Brito Black and yellow, black and yellow, black and yellow
Richie Barrett Jr
Richie Barrett Jr Black body with red trim
Mark Schleupner
Mark Schleupner I love the colors on my HTC Rezound.... Yeah, it's a black phone, but with RED buttons and speaker grill and RED headphone wires. It looks sharp!
Teresa L Smith
Teresa L Smith I have to agree with pink and purple.
Dan Bittner
Dan Bittner Red or android color green would be sweet
Janine Rose Dusablon
Janine Rose Dusablon green
Emmaretta Aurora Evans
Emmaretta Aurora Evans Blue and Yellow. There is too much black in the smartphone market!
Erman Guido
Erman Guido Silver
Radit Nopcharoenwong
Radit Nopcharoenwong Bright orange (like a ktm bike)
Lisa Lubova Cliver
Lisa Lubova Cliver Clear
Henry Murillo
Henry Murillo A bright orange would be cool. With some black accents or vise-versa
Reggie Johnson
Reggie Johnson a mature cream color. also dark dark blue that's nearly black and other "earth" colors(dark green, dark brown etc.)
Chris Payne
Chris Payne I prefer just plain black. I don't need the manufacturer to waste time on the color of the shell when I'm going to put a case on it anyway. Focus more on the insides.
Melissa Cruz-Guzmán
Melissa Cruz-Guzmán Sparkle... o_O
Kristopher Davis
Kristopher Davis Android green :), chrome, stainless, woodgrain..LOL..
Sharon Long Jordan
Sharon Long Jordan phones used to be in all colors--what happened? why cant we have color again?
Tyler Kirchman
Tyler Kirchman Brushed metal THATS ACUALLY METAL. Unibody
Donna J Stevens
Donna J Stevens Pink!
Rhonda Iden
Rhonda Iden Metallic purple! pink would be nice too but purple and pink would be great! Remmember marketing is everything! girls of ALL AGES tend to like feminine colors!
Paul-James Wahlström-Williams
Paul-James Wahlström-Williams I love my white iPhone but that is one badly written article. Don't worry still love the site phonedog
Jenny H. Liu
Jenny H. Liu I like phone that are completely black color because if u have scratches, it won't be that noticeable. Nonetheless, I would love a blue or green phone. :) or maybe a combination of 2 or more colors together.
Tara DeLuca
Tara DeLuca Pink or purple
Ronda Teixeira
Ronda Teixeira Pink!
Joel Cordova Monroy
Joel Cordova Monroy Raiders colors :D yea
Francis B Smith III
Francis B Smith III Puce
Jennifer Manson
Jennifer Manson Lame I only like black
Chris Downs
Chris Downs Bright orange!!
TheRarest Diamond McDaniel
TheRarest Diamond McDaniel gold
Scott Schumacher
Scott Schumacher Carbon fiber
Jen N Mick Ciresi
Jen N Mick Ciresi Doesn't really matter after you have a case or cover on it, but I'd spend my money on a lime green or bright yellow phone before white or black.
Isaac Castillo
Isaac Castillo All colors like before ... Black and white... Then years later oooo we added red blue purple when nobody wants the phone what's so hard about making more colors
Allan Abraham
Allan Abraham Does a colour really make a difference? :S
Shawn Poling
Shawn Poling Blue or green
Lupe Maydon
Lupe Maydon NEON Colors.
Allen Boatman
Allen Boatman Puke green
Devin Ray Hernandez
Devin Ray Hernandez orange definitly, if notyellow
Ricardo Lopez
Ricardo Lopez cyan blue white silver charcoal red
Michael Buchko Jr.
Michael Buchko Jr. Orange.
Brandon Johnson
Brandon Johnson All I want is a damn red phone, is that so much to ask? If they can make it black with red led I'd be a happy camper.
Chris Ngo
Chris Ngo Wood Finish.
Kimberly Pitcl
Kimberly Pitcl black, ahahaha
Alyssa Estrella
Alyssa Estrella Pink
John Mercado
John Mercado I WANT A TRON LOOKIN PHONE WHERE THE PAINT GLOWS WHETHER IN DARKNESSS AND IN LIGHT!!!
Brent Legendre
Brent Legendre Stainless steel. Why not people love stainless everything in their kitchens.
Austin Summerour
Austin Summerour Orange! :)
Joanna Enrique Ramos
Joanna Enrique Ramos Pink phone and blue
Mark Anthony Colindres
Mark Anthony Colindres Metallic Orange, ultraviolet, lime green.
Michelle DeRosa
Michelle DeRosa Red red red
Amy Sparks-Harris
Amy Sparks-Harris Lime green
Risika Nyx
Risika Nyx Black out.
Felix Molano
Felix Molano Transparent
Tiffåny ?lizabeth
Tiffåny ?lizabeth P!nk




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