When HTC and Google unveiled the Google Nexus One, it sent a shockwave through the mobile industry. A good one, too. At that moment, there was a turning point in the focus of smartphones, and for all intents and purposes the arm's race that has become the mobile industry really flourished from that point on. It helped that Google and HTC were calling the Nexus One a "super phone," and back then perhaps it was. But it looks like times have changed.
I don't hear super phone anymore, at least not in the same fashion as it was used back then. Both Google and HTC weren't using "super phone" lightly; they meant it, and the race was on to create the next best super phone from all the other Android manufacturers out there. I guess I shouldn't be surprised that I don't hear the term all that often anymore, considering by today's standards, the Nexus One is a pretty low-end device.
But, I'm surprised that Samsung isn't trying to resurrect that state of mind with their new Galaxy device that's set to be unveiled next month. As it stands right now, the next flagship device from the company that has plenty of different phones to choose from doesn't seem all that "flagship."
Before we get any further, let's just admit that we're going off the latest rumors regarding the specifications for the Galaxy S III, so these are likely to change. However, with these in mind, I'm not exactly sure the Galaxy S III (or the Next Galaxy) will stand out quite so much as it has in the past against the Android-based competition.
We all know that technically, exact numbers don't account for much. But, as far as marketing goes, it would seem that HTC has the upper-hand with its 1.5GHz quad-core (international version) and 1.5GHz dual-core (State-side release, as well as in other select regions). And, the One X has a 4.7-inch 720p display, while the Galaxy S III reportedly only features a 4.6-inch 720p display.
Interesting, to say the least. I've said in the past that Samsung is in an interesting place within the mobile industry, and there's obviously a lot of attention being turned on the upcoming device. But if these specifications are indeed what the Next Galaxy ends up featuring, then I can't imagine that too many people are going to be blown away by the Next Galaxy.
In fact, the Galaxy S III may not even have the chance to get crushed under its own hype. It will ultimately come down to whether or not you prefer Samsung's TouchWiz UI or HTC's Sense UI, as there won't be such a huge gap in hardware this time around.
So, the Galaxy S III will apparently not have that 1080p HD display, or any of the other far-fetched features that we had heard in the past. But is that such a bad thing? We can probably safely assume that Samsung will launch another high-end device after the Next Galaxy finds its way to store shelves, so there's still plenty of room for Samsung to give people what they really want.
I should point out that there was an Amazon leak that suggested the Galaxy S III will have a 4.7-inch display, and feature a 12MP camera on the back. That would indeed make the device stand out. However, based on the source, I'm not necessarily leaning towards that particular leak as being the one that pans out.
Unfortunately, though, if these rumors pan out, I think the Galaxy S III will be more in line with the status quo, rather than leading the pack as a flagship device that everyone is truly anticipating. I certainly hope that Samsung's actual specifications for the Next Galaxy are top-tier and make the device stand out. Fingers crossed, right?