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I'm at BlackBerry World 2012 in Orlando, Florida and it's kicking off with a special keynote with none other than RIM CEO Thorsten Heins. Although it's been supposedly confirmed that we won't see any new Blackberry devices, we're still hopeful that RIM will announce something interesting or at least give us a look at BlackBerry 10 and what they have planned for the future. This is a big moment for RIM and all eyes are on them to pick things up after a horrible year. We know there will be big developments towards the end of the year, but many people wonder if it will be too late by that time. Will there be any surprises at BlackBerry World? Will Thorsten give us something to keep things interesting? Keep it on this page as I live blog from the Keynote session.


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Sydney Myers
from 2012
Sydney Myers

So, that's it! Thanks for tuning in. Keep on PhoneDog for more updates from BlackBerry World 2012.


Sydney Myers
from 2012
Sydney Myers

Sorry for the sudden drop off, guys. The connection went out all of a sudden. It's over now. You only missed a couple of minutes.


Sydney Myers
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Sydney Myers

Now they're talking about security. Get back to the fun stuff!


Sydney Myers
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Sydney Myers

From far away, this guy looks like Jim Gaffigan.


Sydney Myers
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Martha Stewart guy is gone.


Sydney Myers
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They use BlackBerry Mobile Fusion to help the entire company have enterprise access even if they don't own a BlackBerry device. It's a good thing since only 17% of them do.


Sydney Myers
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Sydney Myers

"Martha herself is a big BlackBerry user." She uses two phones - one as a phone and one for email.


Sydney Myers
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VP of IT from Martha Stewart on stage.


Sydney Myers
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She's done. That was short.

VP of Platform Product Managment Alan Pazenic now on.


Sydney Myers
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BlackBerry Mobile Fusion available by "next time this year". Today available on-premise. Soon available in the cloud.


Sydney Myers
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"BlackBerry is proud to be part of over 90% of Fortune 500 companies." Basically, pretty much every company uses BlackBerry.


Sydney Myers
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"We're really excited about the applications on BlackBerry 10."

He's done.

Robin Bienfait, CIO of RIM is on.


Sydney Myers
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"It's really important that we don't focus just on consumer or just on enterprise." Good to hear them say that.


Sydney Myers
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Sydney Myers

"Our overall app submission increased by over 226% over the last fiscal year...Over 240% growth of Playbook application in one quarter."


Sydney Myers
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Sydney Myers

Well, that was quick. Appcelerator is done. Sorry, no big news there.


Sydney Myers
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Sydney Myers

Next, Appcelerator.


Sydney Myers
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Sydney Myers

"It allows anyone to build an app in less than 10 minutes and do so free of charge." That's pretty cool.


Sydney Myers
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They provide a service that makes it easy to develop (or "generate") an app. That's what they mean when they say they have over 50,000 apps.


Sydney Myers
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The BlackBerry platform account for over 70% of downloads.


Sydney Myers
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And they have a whopping 20 apps for BlackBerry. 20 out 50,000 - strong support.


Sydney Myers
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Next, Nick Barnett from Mippin

The world largerst application development platform. Over 50,000 apps.


Sydney Myers
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Sydney Myers

Nice demo. It's just a mobile magazine. They're done.


Sydney Myers
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Sydney Myers

The service charge is done by time, not by magazine. You get 10 free minutes of reading or you can buy a plan. Interesting.


Sydney Myers
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They will be releasing a new newstand app where their magazines will be available. Examples listed previously.

Demo


Sydney Myers
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Sydney Myers

"We're the back-end system that users don't really relate to." They do work for Glamour, GQ, Vogue, etc.


Sydney Myers
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Two guys from Pixelmags on stage. I get it: Pixel Images but put together so the lowercase "l" looks like a captical "i" for images. Still pronounced "pixel mags". Clever.


Sydney Myers
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New partner: Pixelmags


Sydney Myers
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Next, digital publishing.


Sydney Myers
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Sydney Myers

Game demo looks good. Still not qute console-like.

Dude, this guy is playing the game and talking at the same time. And he makes sense.


Sydney Myers
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Sydney Myers

Their goal is to create console-like gaming on a mobile device.


Sydney Myers
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"How did you choose Playbook for development."

"I was at a developer conference and I got a Playbook and it was really sleek so I gave it to a developer and said, 'See if you can get Galaxy on Fire on this' and he came back the next day with it."


Sydney Myers
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Sydney Myers

Next, Michael Schade from Fish Labs


Sydney Myers
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Nova 3 will be available "later".


Sydney Myers
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Nova 3


Sydney Myers
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"We'll be a strong supporter of BlackBerry 10."

Demo


Sydney Myers
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"The gaming experience is fantastic."


Sydney Myers
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"We've been working for 5 years now. We have 70+ games now in the App World. 11 games on Playbook."


Sydney Myers
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Sydney Myers

Baudouin Corman - VP of Sales and Marketing Gameloft


Sydney Myers
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Next, gaming.


Sydney Myers
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Sydney Myers

Wow, 360-degree panorama is awesome. It's like seeing it in real-time but it's a picture.


Sydney Myers
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"How was the development process."

"We were able to make a demo in 7 days and it's better than some versions on other OSes."


Sydney Myers
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"Our latest invention is 360-degree panorma."


Sydney Myers
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Sydney Myers

Okay, Jonas is done.

Next, photography.

Candemir Orsan from Occipital


Sydney Myers
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Beta version of app available for everyone at conference.


Sydney Myers
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Sydney Myers

No demo. "Can you show us something?"

Video


Sydney Myers
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Sydney Myers

"We wanted to create an app. And we found Playbook...With QNX we get the control we need."

"How has the experience been creating the app?"

"Uh, it's been good, it's been very good." Riiight.


Sydney Myers
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Sydney Myers

Jonas Norberg - Fo-Founder and CEO of Pacemaker on stage.


Sydney Myers
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"Let's hear from some of these partners."

First, multimedia.


Sydney Myers
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"This platform [QNX] excells on smartphones, tablets, cars, etc."


Sydney Myers
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"We've been working very diligently to build an application ecosystem. There's three key elements: great platform, amazing tools, global distribution."


Sydney Myers
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"My goal is to clearly show you this morning how commited we are to the application development community."


Sydney Myers
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Sydney Myers

He's going to be talking about partnerships.


Sydney Myers
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Sydney Myers

lol, he just said "aboot".


Sydney Myers
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Okay Thorsten Heins is going off stage.

Martyn Mallick VP of Global Alliance on stage.


Sydney Myers
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Quick video look at BlackBerry 10.

"I believe in this company."


Sydney Myers
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"How about another sneak peak?" Yes, please!

Video.


Sydney Myers
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BlackBerry 10 will be ready "later this year."

"It is so important for us that we get it right for you." No more early releases with unfinished products.


Sydney Myers
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It's a connected car. Apparently you can use all BlackBerry services from within the car.


Sydney Myers
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Just uncovered the car. It's a Porsche. Nice.


Sydney Myers
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'It's not just about the next smartphone OS or the next tablet. Our intent is to make the next computing OS.' Not just a mobile platform.


Sydney Myers
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'It's all about tailoring to you. It learns and adapts to you.'


Sydney Myers
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So, I just realized that there's a covered car in here. ???


Sydney Myers
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Sydney Myers

That was amazing. Camera demo over.


Sydney Myers
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Sydney Myers

Wait, they just traveled through time with a photo. So you can take a picture, zoom in on a face, if the eyes are closed, you can slide through time to a spot where the person's eys were open. Mind. Blown.


Sydney Myers
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Sydney Myers

"It's all about technology that allows you to never miss a moment."


Sydney Myers
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Camera demo.


Sydney Myers
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Sydney Myers

"We wanted to build the best camera experience too."


Sydney Myers
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Sydney Myers

Even when you only have one hand, the keyboard learns your patterns so it predict the word you want to type and you can just swipe the word into your text box.


Sydney Myers
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Sydney Myers

New keyboaed makes one-handed typing easier.


Sydney Myers
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"We're going to personalize the keyboard for you."

Keyboard demo (virtual keyboard)


Sydney Myers
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Sydney Myers

"We know that typiing for BlackBerry users is really, really important. And we know that Blackberry keyboards are the best. So how are we making this better in BlackBerry 10?"


Sydney Myers
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Sydney Myers

"We're making you agile and nimble."


Sydney Myers
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Sydney Myers

They're showing off BB10. "Glance" feature means you can "flow" from one app to another. Kinda like sliding through cards. The motion is manual not automatic. What I mean is, just because you get to a certain spot in the slide motion, the other app doesn't automaticaly pop up. You can slide the from app all the way to the edge, but you still have control over it. Glance.


Sydney Myers
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Sydney Myers

'BlackBerry 10 is all about the flow.'


Sydney Myers
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Sydney Myers

Vivek Bhardwaj - Head of Software Portfolio is on stage to talk about BB10.


Sydney Myers
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Sydney Myers

Screen is on. Looks like the leaked pics we saw with the big square widgets.


Sydney Myers
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Sydney Myers

"This is not the final device."

All touchscreen. No keyboard. Called BlackBerry10 Dev Alpha


Sydney Myers
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Sydney Myers

He just showed the BlackBerry 10 dev device.

"Every developer will be getting one."


Sydney Myers
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Sydney Myers

"We're making incredible progress on BB10...But I know I can't just talk about it."


Sydney Myers
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Sydney Myers

"What is BlackBerry all about? What do our users need?"

"We realize that we need to take a very sepearate route...So we made the hard choice by delivering our own OS - BlackBerry 10."


Sydney Myers
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Sydney Myers

"We're taking our time to make sure we get this right."

(Chuck is off stage by the way.)


Sydney Myers
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Sydney Myers

Side note, it's really cold in here.


Sydney Myers
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Sydney Myers

"Anything you'd like to share with us about BlackBerry 10?" - Thorsten

"We're building WebEx for BB10 right now." - Chuck


Sydney Myers
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Sydney Myers

Chuck Robbins, Cisco Senior VP for the US is now on stage.


Sydney Myers
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Sydney Myers

Clarence So is talking about how they use BlackBerry in virtually every aspect of the company.


Sydney Myers
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Sydney Myers

Clarence So, Senior VP, Strategy of salesforce.com is on stage.

"We are so passionate about your products."


Sydney Myers
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Sydney Myers

He's talking about the benefits of BlackBerry. Security, simple UI, battery effeciency, data effeciency.


Sydney Myers
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Sydney Myers

"People tell us that BlackBerry helps them to save time."


Sydney Myers
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Sydney Myers

"I'm so proud to be part of a company that helps people achieve their own successes."


Sydney Myers
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Sydney Myers

'Is BlackBerry for media? Is it for productivity? Yes, but it has to be more than that.'


Sydney Myers
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Sydney Myers

22% of smartphone users download apps. 34% of BlackBerry users do this. Interesting. You'd think that statistic would fit iOS or Android users.


Sydney Myers
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Sydney Myers

"In recent studies that we've done, we know that our target customer is hyper-connected."


Sydney Myers
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Sydney Myers

"Let me ve very very clear with you. I'm here because I believe in the unique value BlackBerry adds to our customers every day."


Sydney Myers
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Sydney Myers

"Until this year, I sat in the audience with you."


Sydney Myers
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People from over 150 countries here.


Sydney Myers
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His english is pretty good!


Sydney Myers
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Sydney Myers

Thorsten Heins is on stage!


Sydney Myers
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Sydney Myers

"Keeps me connected." "I can be totally up-to-date on what's going on." "BlackBerry helped me take control of my life."


Sydney Myers
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Sydney Myers

These people really love BlackBerry.


Sydney Myers
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Sydney Myers

And now, a video on why people love their BlackBerry so much.


Sydney Myers
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We're starting!


Sydney Myers
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Sydney Myers

They just showed my tweet on the big screen here. That was pretty cool.


Sydney Myers
from 2012
Sydney Myers

#{UserNameAlt}
#{PublishDateTiny}
#{UserName}
#{Text}

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Comments & discussions  

19 Reactions to this post

"Check out the liveblog! Are you excited about BlackBerry World?"


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Chris Robinson can't decide on the lumia 900 and samsung skyrocket. Getting att plan , just wish plans were cheaper
Bladimir Mora Blackberry is passing through hard times but blackberry is the best company ever. Better than apple
CalebKalow I really do love BlackBerry even though I've left them and have an Android. I'm really hoping they get their stuff together and start delivering good products.
Zach Cline Not going to happen seeing as how they're about four years behind everyone else.
Leonard Harrison What's a Blackberry? Hard to believe a company that invented the smartphone is on it's last leg. It is sad but the realities of our world is the better technology is going to win and resting on your laurels in this world is nothing more than a slow, painful death. I wish Blackberry could come out with the next great smartphone and really push the competition.
Jeff Irvine Maybe if there was an announcement that they're moving to Android? Otherwise, not at all.
Andrew Johnson Not at all. My guess is they will announce the same phone but add a nee number at the end :-P
Patrick Scot One word NOOOOOOOOOOO
Stian Grøtåsen not at all to be honest. They have to do a lot to make me care about them again.
Angelo Bruno Whats next? Cb radio world?
Edgar Emanuel Rivera Rojas Why i am going to be exited? Blackberry is dead
Robert Centennial Who's blackberry?
Frank Porter Lol! Excited? What could there possibly be to get excited about? Blackberry needs to die already. Nobody gives a damn
Jeff Cross Yeah I'm down in Kissimmee stop by and say hi!
Austin Jae I've got buddies working the AV setup there.
Akeem Bernard What are they launching?
Shannon Manns No excited for May 3rd..
Reggie Goodwin just my like 2 it my birthday today




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