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With the upcoming release of the new iPhone (we sure hope Apple has a new iPhone at this point, right?), I’ve been looking at different aspects of the new handset and how it may impact the end user. We’ve already talked about what Apple should budge on in the new design of the hardware and software, and even tried to figure out what’s better, the open or walled garden. The natural end to this mini-series of sorts seems to be the one area we haven’t touched yet: what if Apple doesn’t do anything all that great?

If Apple keeps up with their yearly cycle, then we know that there’s a new iPhone coming. When we saw the iPhone 4 launch, it had plenty of different and new features when compared to the iPhone 3GS. The iPhone 4 was a huge change, while the iPhone 4S wasn’t. There were new features, but for the most part we were looking at the same phone we had seen already launched the year before. In truth, this sort of cycle pretty much tells the consumer what to expect, and there’s nothing really wrong with that.

In fact, because of that routine, we know that the new iPhone will indeed be a major change.

So while we hope that Apple budges on a few things, or even several features, all we can really assume at this point is that Apple will go with a new set of hardware to show off the new software.

But what happens if Apple pulls the curtain off the new iPhone and it isn’t even half of what people are expecting? What if Apple doesn’t pull out a new device with a larger display? What if Apple doesn’t unveil a new iPhone with an actual quad-core processor? What if the phone isn’t thin enough?

What if.

There are many people out there who believe that Apple follows, rather than leads. While there are plenty of different points that we could look at that both refute and support that argument, I think this year is the point where Apple will prove one of those things true. The trouble is, if Apple does indeed “budge” on something, people will call out that Apple is just following the crowd, and that’s that.

Apple has their own plans, and they know what they’re doing. That’s pretty obvious, considering the Cupertino-based company is still raking in the money. But is the new iPhone where it could all start to see a shift? Since about 2008, people have started to expect things from their devices, and now in 2012 that’s just so much worse. People think they actually need certain aspects to their smartphone, and if they don’t get it with one phone, they are quick to find it in another.

So what if Apple doesn’t give you everything you want, or even most of it? What if you don’t get a bigger display? A thin device. 4G LTE connectivity? Even more RAM? What if Apple finds themselves in the same rut of hardware design that other manufacturers seem to be in? Even if designers out there have great ideas, it may not be possible to see them in the real world.

If Apple doesn’t show off a new iPhone with everything that you want or need, will you jump ship to find it somewhere else? Will 2012 be the year that Apple doesn’t provide you with what you want, and you ultimately find it somewhere else? Let me know in the comments below what Apple has to do to make sure you stick around and buy the new iPhone.

 


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163 Reactions to this post

"Excited about the new iPhone?"


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David DiPilla Well I had iphone since 3gs and 4 went and got a andorid phone last year and I regret it andorid phones are slow and laggy pieces of junk I hate then they sucks to many problems with them I have played with tons of andorid phones they all suck I want to break my droid 3 but apple needs to step up their game with the new iphone and os. We need to see big improvements with the phone like bigger screen 4g quad core processor more ram better graphics slimmer phone clearer screen better camera bigger battery and more the ios needs more customized stuff and widgets but better then andorid
Marcus Cadwell If the screen gets bigger on the iPhone, it'll probably be the biggest thing happening for it and will attract new customers that were holding back for that very reason
John Nowak 4techblog.com
A.j. Velasquez III Apple's iphone is always playing catch up. I bet $100 that it still has the tiny 3.5 inch screen. The fences that apple puts up around the customers is crazy and insane! Why would you want "big brother" in your pocket and next to your face!?
Darryl Anthony Raiford I had the Evo 4G and then nexus s 4g now I have a iPhone 4 I understand what everyone is saying but when it come to how long my phone last when I am out and don't know when I am gonna make it to a place to charge my phone or just update and it not the place to go down the list of what wrong with what os everyone like what they like but at the end of the day android have along way to just as iPhone and windows but they all have their points that make this one better then the next but I have to say I am loving my iPhone but damn sure wouldn't mind have the Evo 4G LTE also with that iPhone 5 windows are not for me
Erick Lopez-Villa android is better
Charlie Ebner I'll wait to check out wp8 first.
Benjamin Padilla No, I will not jump ship. BTW I have the GSII. Android is much more diverse. Yes, it needs a little help in the smoothness department but that's a small price to pay for such a great OS.
Corey Hockett Lol, yeah I jumped ship after the 3g.....people still use the iPhone?
Adrian Jordan The upcoming iPhone better be a fresh new experience built from a starting foundation. Enough of these so-called slightly tweaks.
Kirk Ngo Yeah right the new iphone wont even compete against the One X or the GS 3. Specs wont matter b/c it wont be good as those 2 phone. The os is boring so unless they change it, i will never jump ship
Aaron Couts I was never on the ship to jump it lol, android all the way.
William Wadsworth I was never on the ship haha. Droid Razr Maxx FTW.
Joshua Feld Yes, I will still jump ship just for the fact iOS is much smoother. I held off on the 4S because it wasn't a big enough leap for me but no matter what I will be getting the newest iPhone this year no matter what.
Mozella Lennon Cooper Didnt they just come out with a new Iphone less than a year ago? lol! Anyway..i would never buy one. Screen way too small. Its like a baby phone. And I hate that "one button" thing. I know the iphone is supposed to trendy, but ill stick with mine. Thanks.
Derrick George i would have to play around with the new iphone before i purchase it checkout all the features on it before i make a choice i know once you buy the iphone you cant get rid of the data plan cant be removed
Chris Northcutt I am not excited at all about an iphone 5. I am however excited about getting one of the Galaxy S3 phones when they come to the US! 4.8" HD screen, Quad-Core processor, NFC plus all the other fun stuff included with Ice Cream Sandwich.
Bill Thomas ill never go back to android because it sucks ill always stick with apple because iOS is alot more stable
Nathan Kendall I would MAYBE consider a new iPhone if it had a much larger screen. I can not type on the current 3.5" screen. They would have to go up to at least a 3.8", but a 4.3" would be ideal.
Kenneth Li this is so stupid! a sheep can not jump! a sheep can only bbbbbuuuuyyyyy
Austin Mutschler @Chris Bushing Oh really? So Apple isn't the one showing off its power and suing Android manufactures?
David Bivens Already did!
Jason Downs Apple still has better functionality within its phone. The basic things like making a phone call and texting are a lot easier on the iPhone. Android phones seem too cheap and plasticky. I will still buy apple. They will always win in my books.
Michael Franzone Apple suxs and its a monoploy their no costomations . No flash and all media hyped android ics way better
David Worley Will stay with Apple. My phone just works too well for me to switch.
David Hilgendorf It's hilarious when all the people who bash android and wp7. These icant users are SO BRAINWASHED and they've never owned one of the other devices cause there SO BRAINWASHED with apple making them think they have the best, just like it shows 4g but they don't even have or support 4g lol..... They will believe ANYTHING and that's not how I roll. I'm a man and choose that I can do it MY WAY and won't be told cause that's just for kids.
Fark Mukerberg i have really been wondering about the screen getting bigger and it getting a bigger resolution. basically this means it will scale up every old game and those will probably be scaled up in an awkaward way and new modern games need to be scaled down for old devices, eh?
Brandon Le iPhone needs BootCamp like its Mac companion. Have the choice to duel boot android or windows on an iPhone....
Xingchi Ding I Have always keep it in this way. a latest iPhone+ the lastest Android, a prefect pair, but getting the latest android cost me alot , as there is a new one every about 2 months that is a lot better than my old one and I have to replace....
Michael Schneider nope i will just get another android.. if not im getting an iphone
James Turner As someone who has used both phones, I am staying with Android mainly because of how easily I can customize it to my needs. If the new iphone comes out with a larger screen, I still won't buy one but I wouldn't hate on others buying one after their two year contract is up. I just see it as a waste of money buying a new phone every time a new one is launched.
Adrian Anguiano GS3 was a huge let down, I think the gs2 line up was the best one. Being on the new iPhone!!
Bradley T. Cheskes I'm an Android guy, never had an iphone, but need a new device. I will consider the iphone 5 so long as it is 4G and has at least a 4.3 inch screen. Otherwise I will get gsiii or whatever is best at that time.
Jennifer Ritchie Played with an iPhone for 5 minutes and hated it! Always an android lover.
Daniel Quintero indeed justin the os needs an overhaul looks like the same ol os from 2007 android ICS is a welcome refresh, WP7 is something very different.....webOS blows them all out the water with its multitasking
Justin Cartier Nope, Apple is a giant money suck, who only sells seriously locked down, and restricted devices. It's too bad because their devices seem to be very high quality hardware.
Izhar Carrera Lte and a 4inch screen or I'm walking to pick up an s3
Syedul Islam I will buy the iphone 5 if it can fly...not really care if it uses the a5x or the quad core processor.. As long as the phone works and the os remains fluid.. If ova ppl say that Their phone has a hexacore and all that.. I can say dont carr my one flies!! :D
Wendy Lindop What new iPhone?
Avi Rava Excited: Yes. Change to iPhone 5: No.
Richard Waring If the new iPhone is the same size as the one out now then they will lose alot of customers they need to bring out a 4" and a 4.5" screen phone to have any chance of getting customers back and don't be stupid on the prices to
Jason Marquette Droid bionic the camera may suk a little but other then that this phone is a beast.........
Dave Carton Got bored of the 4S and changed to HTC One X last week. Delighted with my decision. Aparrt from the original iPhone I've had every model iPhone released. Bar the shape of the phone (which only changed once in 4 models) iOS has remained the same apart from copying Androids drop down notification bar. The only thing I miss is imessage as my wife still has the iPhone 4 and I'm having to use Whatsapp instead or ill burn through my text plan. Apple would want to start coming up with some new ideas quick. I thought they were all about innovation. Bar a few tweaks to iOS they haven't done much whereas Android has improved a lot over the last few years. As said I am delighted with my HTC one X. The phone itself is an amazing design. I love the 4.7" display and Icecream sandwich is a fantastic OS with a great overlay with sense 4.0.
Sheeraz Sarwar wow.look those people are crtcising the samsungs galaxy s3 design.......they do have a new design in the form of iphone 4s.amazing design.very different from iphone 4
Spencer Silva Sullivan apple suckes a boaring chunky brick design an carnt evan make calls android rule galaxy range rules bring on on GS3
Matti Hietala Android eats apples.
Anthony Bailey Nothing will make those iSheep just ship. The new iPhone can literally have a slightly better battery life and one new feature and the iSheep will flock to it.
Juha Wahlsten Samsungs Galaxy S III was a lame show. Too much hype with nothing new. Ugly design, I guess cause they couldn´t copy iPhone 5 this time. I think Apple was just laughing in the office... :D
Jœy Mømbïni I'll only switch to an iPhone ones it has 4g lte and 4 inch display with truly unlimited data on Tmobile.
Adrian Salazar I'm coming from android owning a htc evo 3d and finally decided to make the jump to apple as I finally got fed up with android. Picking up the iPhone 5 soon as it comes out even if I have to pay full price for it.
Carmine Carriero The only way the iphone will ever be "revolutionary" again is if the 5 comes out with ICS(Android 4.0)!!! :)
Chris Bushing Android is like a bully, with 300 of its closest friends beating up on iphone. hundreds of android phones to one iphone.
Brandon Johnson Amazing how many android zealots are posting in an ios thread.... I really dislike these gay ass fanboy os flame bait topics.
Yousif Sobhi IOS...? Hell noo. It's just a bunch of icons. How freaking boring and stupid is that?
Joey Cossack I think no one should be excited for the new iPhone, cuz guess what, I bet 90% of it is the same as the 4S. Must suck to be an iPhan
Erick Reynal Of course, iphone suxs big time. Never have something new
Sheeraz Sarwar dont worry people.......bring all your expectaions on iphone 5 and in the end apple will kick all your asses..........
Gordon Christie Never had one never will
Austin Mutschler They surprised me with the 4s. I couldn't believe they thought it was a major improvement.
Omar Ahmed Apple is great but not perfect
Bobby Sch YES. EVERYONE IS. STOP ASKING.
Hanamichi Kurotsuchi I will never care to what called iCrash,
Gwendolyn Suzanne Harris Kight Apple is perfect, I am a very loyal customer who will have nothing other than an Apple iPhone. I love my white Apple iPhone 4S and I intend to stay with that model.
Marianna Plahtaric Belko Not sure. Just got the iPad 3.. My first apple product...the display is AMAZING...but I don't know about the new phone...it NEEDS 4G badly and a hell of a lot extra to impress me.
Jason Vernon It's likely that there will be new features to the OS, but nothing innovative and groundbreaking like the original release. I'm sure we can expect it NOT to be called iPhone 5, but The NEW iPHone. :P
Darrel Blandin idk it depands on what new and enhanced features it has as well as if it has a 128 256 and 384 capicity to store everything if your itunes collection in it and has room to spare for the contacts you may have i would buy it on sprint
Eduardo Ordaz Nope not excited about it. There never really isn't anything exciting about it.
Aamir Barry I believe with lumia900 wp7 is a good option
Mario Hernandez I'm planning to budge to Windows Phone with the Lumia 900 perhaps ...
Kevin Lee Drrrrrrroooooiiiiiidddddddd
Scott Braunworth Ios fans don't realize how apple has people warped into buying the same phone every year, stuck spending all their money on everything in apples ecosystem, in the app store, icloud, iTunes, etc. I like options, downloading thousands of free songs, free apps from multiple markets, my 4.65" screen, getting 40+mbps data speeds with 4G, and options.. my opinion, but all is fact. enough said
Tyrone Rupert Real talk. I've Been through all the operating systems for mobile phone and hands down android has so much potential but when you upgrade the hardware so fast its difficult for the software to complete. Apples ios is a great system but is lock and borning. But when it comes to something working and making money no doubt Apple is that playa. When android becomes an closed operating system it will sell the same or if not more that Apple and take over the position as the number phone provider.
Ambrose Begay Android will never take apple. Shut up.
Verlon L. Carroll I won't even think about swiching to iphone unless I see @ least a 4.3 inch screen, can iphone come wit it?
Chad Forthman Never had a Iphone and never will.I have two phone one is Android and the other is WP7.
Anonymous Ewww, the Galaxy SIII is ugly as. Nothing particularly impressive or innovative about that phone. HTC make the best Android phones in my opinion. Can't wait to see their Windows Phone models.
Jordan Mamba WorldPeace Konesavanh All you iOS niggas, GTFO Galaxy S III just raped Apple after HTC did with ONE X.
Mark Mann The thing about apple that surprises me is people keep spending there money on them.
Eric Sanders Never android is crap iPhone over everything
Joernie Berrios Non Open Source....I-Phone are for Girls and old people....Apple should just stick with computers
Felix Molano You know Apple would invent iJumpOverCliff
Ambrose Begay Nope. Happy with my iPhone. And future iPhone ;)
Mauka Side I will not. I'm tired of Android and the lagging of the phones; sudden rebooting and poor quality.
Arvydas Gr Sold my iPhone 4S after a few months. It is horrible. Never gonna buy other iPhone, unless they change the UI and do some other things. iOS sucks. WP7 is so much better
Peter Combs yes i would change phones even if u ran out n get iphone 5 , 5s out in 3month or less than the 5 is out of date
Jordan Mamba WorldPeace Konesavanh Apple got raped by Samsung, is that why you're posting this? #GalaxyGang
Daniel Asarch I have had both android first and then iPhone and never looked back. Why the hell do I want a 5 in screen, I have an iPad. Plus w the hardware ghz and blah blah get a computer. It's a phone.
Juha Wahlsten I'm still pretty happy with 4S, so let's see next year. 4S has still a powerful engine inside and the nest is, iOS doesn't need an quad core processor to run smoothly.
Sam Rick I guarantee u that the new I phail will difenetly disappoint.u just watch.
Aidan Follestad Nope, Android is way better. Especially Ice Cream Sandwich (Android 4), and soon Jellybean. Plus I develop apps, and I can say that Apple's restrictions on their developers and the fact that they try to patent everything in attempt to destroy competition makes me hate them even more.
Michael Alvarado Castellano I hope that the screen is bigger
Ashley Cha As you plan to buy iPhone 5, Apple is already starting on iPhone 5s, 6, 6s, 7, 7s and more! Good luck catching up.
Santiago Alexander Cruz I love Apple but the iPhone is so behind I don't see it catching up to Android, im upgrading to the Galaxy SIII.
Abram Wenevermet Dennis I'll likely end up going prepaid though..
Marti Ruiz No thanks
Abram Wenevermet Dennis Probably not I refuse 2 go back 2 android
Devin Wolfe hell no apple sucks
Kara Wise jesus william get 'em
William Fox Nobody has a reason that the iPhone is better all they say is "#1 in sales" or "apple for life" android is not laggy or crashy and u can't say that until u own a high end android phone iPhones are boring as hell slow as hell and fat as hell my sg2 is smaller with a case on it than any iPhone faster ( dual core 1.6ghz processor) and I can add more space with a SD card and root it and make it my own no blocking from the manufacturer siri is a joke and so was the 4s have fun with the crowd From the Samsung galaxy s2
Sahn Choi And sales are no indication whatsoever about what platform is better.
Sahn Choi I like some things about Android and some about Apple. Ultimately, I chose the iPhone 4S but I still miss a lot of things about my Galaxy Nexus.
Adam Taxier apple sucks, own an ipad and i want to shoot myself, own a gnex and want to not shoot myself i guess
Frank Porter There's no way Apple can wow me enough to make me want to swtich from my Android phone, so it really doesn't matter what this new Iphone turns out to be like.
Kristopher Davis @Jason caldwell ..actually Android has been top of sales for awhile.
Tariqul Iblis No need to switch to or from iOS. I'm happy with my unlocked Titan II on T-Mobile!
Zach Brito Apple is dead.
Michael Miller Not interested.
Michael Hetric I love my iPod and all but my android phone does everything the iPhone can do and more. The only complaint I have against android is that there lacking in the app department a little. :)
Carlos Colon A5X iPhone 5?
Kong Yang It won't so I'm sticking with the superior Android.
Jozef Sakac Already left for the HTC One X
Tony Hernandezz Ppl always hate on no.1 iPhone 4ever bitches
Nampui Lomom I waited so much for gs3 WTF Samsung the design its fucking ugly ....Htc one x got the sexiest design i am attracted....cant say anythng about next Iphone
Dalton Davis Apple is so far behind on the iPhone. Unlike samsung and their phones. Beginning to think samsung is going to take over.
Sunny Rattan If it is 3.5 inches again, I am done. Also, I love how android fans give apple fans so much crap and say they are blind and are sheep. Honestly, android fans are the worst. All they do is complain about apple products and take shots at apple all the time. I like android and ios btw so I am not "biased". They are just phones people, calm down.
Nathan Sherlock Apple and its played out phones are the past!
Chris Hagood I haven't been excited about an iPhone since the first gen model.
Dre Ill @Zach. Dude, you do it literally ALL the time!
Quazi Smith I want to jump ship anyway. I am not fond of the iphone. I think droids can do just as much with bigger screens and keyboards.
Jordan Richman Fanboys will be fanboys
Jason Caldwell Apple forever. Android sucks in sales compared to iPhone.
Shoeb Ahmed The iphone screen size is so small!
Stephen Wagner isnt it adorable seeing the comments from the iSheep?
Anthony D. Booker Windows Phone is the lick, ios is garbage, after retina display will be 3d retina display + super A7 chip with a 3.5 inch screen,
Still Dre Dane Android devices are just not as responsive as i'd like them to be yet, only reason i have not jumped ship earlier. To much stutter and delay, only thing the iphone nails imo.
Zakari Ghachi Tablet iPad phone android no matter what.
Zach Cline I love how the fandroids jump all over any iOS related post. Go troll somewhere else idiots.
Ryan Peck I'm gonna drop the entire Eco system because the new phone sucks. Morons
Keith Thompson No matter what apples next iPhone includes I will always stick with apple through all their decisions
Dayan Inclán No Galaxy S3 is the one that I am excited about.
Marc OKelly I am on windows phone, I don't even care about ios anymore unless they come up with something extraordinary
Anonymous I'm actually not as excited anymore. They've been fumbling and bumbling around since Jobs died. The 4S was a pathetic excuse that came very late. It was unimpressive in my opinion. And then Windows Phone came out of nowhere and blew us all away. I for one can't wait to get a Windows Phone.
Alex Arana Enough with the iPhone. Give it a rest iDog
Nick Truskowski IPhone isn't even up to date with most low end Android phones lol. Especially hardware wise. Woww it does siri... Good if your absolutely fucking lazy.
Tony Ramirez @Steven Acosta *Looks at Blackberry* >_<
Raphyangel Toledo If is like the prototype the leak in some pics, like liquidmetal plus 4.32" display and more inside, I will take it
Chad Richter Tried it all and my first iOS phone is the 4s and unless something truly amazing comes out, I'm satisfied. iOS isn't perfect but it's more refined than the other options right now and it's never shut down on me or had an app crash. I like it. I do have my eye on bb10 though. We shall see
Ryne Hamm Android has been number one for a while. Research before you make BS claims
Alonzo Rodriguez Not at all iPhone is superior to any other format!
Nicholas Rivera Already jumped the ship , WP7 all day.
Ryne Hamm Went to the note and never looked back. There is zero reason to have an iPhone. Android devices destroy in every aspect.
Keenan Ochoa No. Iphone well always suck donkey balls. Fawk that fruit phone. Leave it for the teenage girls lol. Real men don't rock iphones!
Daniel Narvaez Stupid question. Even if its marginally better then the last they will find a way to market it as "revolutionary" and the lines with form longer then the last time.
Steven Acosta Android wishes they were #1 but they will always be behind. If your not first your last!
Brandon Johnson I'm planing to if they don't make significant changes to the screen size and remove all that wasted space on the front of the phone... or change the goddamn UI. I really don't want to go back to Android right now either (even though I'm eyeing the SGS III).
Carl Joseph Bialorucki I jumped to Windows Phone and don't regret it one bit
Sarah Trimble Not really. Not a huge fan of ios. Just not for me.
Roger Schubert DeOliveira Sheep gon Sheep. The iphone 5 could be the same damn thing as the 4s but in a different color and people would "OMFG I NEED IT BBQSAUCE"
Michael Myers iOS and the iPhone over Android? You're kidding right?
Corey Carrington No never. There is no phone like the iPhone.
Ayoub Hage I jumped ship after the 4S. but hey if they bring out 4.6 inch retina ill board again
Louis Bevans I never like apple
Jc Dominguez ofcourse !
Rami Jaber Iphone sucks. Android rocks
Jason Ramos Nope. The sheep will never jump ship
Charles Jones Already jumped thanks though.




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