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Rumors and leaks are one of the larger driving forces in this industry. Hundreds of phones are released each year and the prying eyes of the tech journos are searching the far corners of the Internet for any information they can get their hands – or eyes – on. And leaky information on the high-profile devices do a great job of keeping Alex very busy on most days.

As a quick peek at our Rumors and Leaks page will show you, some cell phone manufacturers, such as HTC or Motorola, have a hard time keeping tabs on internal information. Pre-production devices get pictured, digital renderings slip security, software leaks and, in some cases, every edge of the device has been explored before the company ever makes it official.

A great example of that is the HTC ThunderBolt. We weren't positive what the device would be called once official, but we knew exactly what it would look like, thanks to what we believed to be a controlled leak. And about 90 percent of the rumored specs matched with the official specifications. The current mystery devices that are frequenting headlines are Motorola's Dinara, or the Atrix 3, and the DROID RAZR MAXX HD.  

That said, not every company is a leaky faucet. Some are better at keeping deets on their upcoming devices scarce. Apple, for instance, threw everyone off their trail last year leading up to the iPhone 4S announcement. We just knew there would be a new iPhone, believed to be the iPhone 5, with a totally new design, larger display and a multitude of other outlandish specifications.

In light of one of this year's most highly-anticipated devices, Samsung explains that keeping the wraps on the Galaxy S III was harder than it may have seemed. In a blog post earlier this morning, Samsung explained how they ramped up security for the Galaxy S III:

"There was a separate lab with security cards, fingerprint readers and everything, designated only for the few that were approved for this top-secret project. Prototypes were put in security boxes to be moved, even just across the hallway, to prevent passers-by from catching a glimpse.

Deliveries of prototypes to partners and suppliers abroad weren’t outsourced to 3rd party logistics services as is usual practice, but were done in person. People in charge had to do a multi-country tour just to deliver prototypes, and testing procedures were monitored day and night to make sure no leaks in security occurred."

Not only that, but Samsung created three separate prototypes and put the devices in dummy boxes to disguise the final design. It's safe to say that Samsung went beyond the extra mile just to keep this device a secret. But was it even worth all the trouble? Employees claimed feeling like they were living a "double-life", not being able to tell even their families or friends what they were working on.

To me, it seems as if this was a lot of unnecessary, extra work … and for what? What if Samsung hadn't taken the extra steps and the Galaxy S III had leaked? Would it have changed how the device was perceived by the mass populace? The media? Does any of it actually matter?

I can see how a surprising reveal by the company seems much more rewarding in the end. But it's no more exciting on our end if we don't have any official information beforehand. It's no less exciting either. And, in the case of the Galaxy S III, we had most of the specifications figured out prior to the official announcement anyway. We had caught a few glimpses of a few Galaxy S IIIs in dummy boxes. The only surprise was the final design, and that, in my opinion, is nothing to get excited over.

What Samsung's efforts amount to was an attempt at pulling an Apple-like reveal. It was certainly a great effort, no doubt. But I don't feel all the secrecy had any real affect on the outcome of the device. There was tons of hype surrounding its announcement. Who's to say there wouldn't have been just as much – if not more – had there been a few leaks?  

What say you, pups? Leaks or no leaks? Was Samsung's top secret work on the Galaxy S III over the top? Or should every company do more to keep their devices under wraps until their official announcement?


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24 Reactions to this post

"Should manufacturers keep better secrets?"


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Bill Stewart
Bill Stewart Why.? Then Apple would want to sue other companies for copying what they already do. I personally like all the hype fir the new and upcoming android devices. Doing what apple does would be like waiting for a main event and not knowing who the fighter are until the night of. Its really not cool IMO.
Tony Rivera
Tony Rivera Yes!
Clint Riddle
Clint Riddle No but cell companies should have earlier upgrades because phones come out so damn fast and you have to wait over a year unless your rich enough to go buy a new phone as soon as it comes out which most of aren't so it sucks ass.
Anthony Andrade
Anthony Andrade Yes
Charletta Smith
Charletta Smith Keep the leaks as long as they are true.
Kanoe Fairley
Kanoe Fairley Its got its pros and cons...pros would be for the consumer to know what to expect, con would be the consumer to get disappointed if product can't be delivered as promised
Chad Forthman
Chad Forthman I think they like the leaks it keeps their devices in the spotlight and drives demand.
Brent Legendre
Brent Legendre What would you blog about
T Louis Michael
T Louis Michael It doesn't matter because new phone introductions don't add or subtract to/from world problems.
Elvin Burgos
Elvin Burgos Why shouldn't they keep things secret? It seems to be standard practice by any company that makes anything. Car maker computer maker. You don't get the latest specs on a TV before its out on the showroom floor for you to buy. Revealing too much about a new product ahead of time hurts the sales of the products you currently have available. (This of course doesn't apply to the apple sheep) but I want to say that most customers aren't like us. They don't have their ear to the ground waiting to hear what's coming down the pipeline. Most people find out something is new when they go into a store to actually purchase it. I say let the companies keep all their secrets. We might be out of the loop but its just good business sense.
Brandin Pearce
Brandin Pearce How about they make phones where you don't have to download apps to save the battery's.
Josh Veerkamp
Josh Veerkamp Absolutely
Rodger Samiie' Myers
Rodger Samiie' Myers its a double edged sword...the benefit is mainly propaganda...and its free propagandaa...builiding up hype to attract potential new consumers or existing consumer soon to upgrade and most likely making them think more about a phone they were previously interested in... however the downfall is if they build too much hype...expectations far exceed what they build leading to negative reviews and then causing for less sales than predicted...also other companies can use their ideas to mimic or improve on their flaws...
Danielle Williams
Danielle Williams no its how they make their money. it gives people time to save money.
Renan Gallardo
Renan Gallardo @ Brandon It doesn't work for Apple... It's just that iSheeps doesn't care about a crappy device just as long as it was made by their Apple...
Jason Vargas
Jason Vargas No because then what would we go to Phonedog for?
Brandon Johnson
Brandon Johnson Yes they should, just look at how well it works out for apple.
Derick Williams
Derick Williams Why would they want to keep then secret? No press is bad press
Johnny Tooter Shackelford
Johnny Tooter Shackelford Leaks get people's hopes all out of whack and, then when its released they complain about all the faults of the phone. We need to start giving these manufacturers a little time to work all the bugs out of these new devices before release! Just my .02¢
Adrian Moran
Adrian Moran No let it be known it's ate right as consumers and customers
Vinay Gupta
Vinay Gupta ya
Shawn Sutton
Shawn Sutton No, then hype won't be met with disappointment on the day its revealed. :)
Szilveszter Barbul
Szilveszter Barbul Yes, because the people won't know what kind of phone will be, this is interesting, and if the manufacturers keep the new phone in secret, the other manufacturers cannot "answer" back with their phones. :)
Mark Ray
Mark Ray No the people should have more of a say!!




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