New mobile report shows Android and iOS on top, two thirds of recent phone buyers went smartphone

Alex Wagner
Editorial Director of News and Content from Omaha, NE
Published: July 13, 2012

Nielsen June 2012 smartphone OS share

Friday's finally here, so how about we wind down the week with some market share numbers? The folks over at Nielsen have put out their latest report on the U.S. mobile market, and surprise, surprise, Android and iOS are sitting atop the pile. Nielsen says that Android claimed a 51.8 share of the entire mobile market in June 2012, and when it comes to consumers that bought smartphones in the last three months, Google's green robot was present on 54.6 percent of them. To compare, iOS took a 34.3 percent chunk of the entire market and 36.3 percent of recent buyers in June. Rounding out the list is BlackBerry taking an 8.1 percent total share and 4 percent share of recent buyers, and the "Other" category claiming a 5.9 percent total share and 5 percent of recent acquirers.

Moving on over to the manufacturer side of things, Nielsen says that Apple took the biggest piece of mobile pie in June 2012 with a 34 percent share. The top three Android manufacturers for June were Samsung with 17 percent, HTC with 14 percent and Motorola with 11 percent. On the Windows Mobile side of things, HTC took the majority of the market share with 2.9 percent, while Windows Phone was split between HTC and Samsung with 0.5 percent each and Nokia with 0.3 percent.

One other interesting tidbit that Nielsen had to share relates to smartphone adoption in the U.S. According to the research firm, 54.9 percent of all mobile subscribers in the U.S. owned a smartphone as of June 2012. When it comes to new smartphone owners, Nielsen says that 2 out of 3 consumers that bought a new handset in the last 3 months opted for a smartphone. That's a claim that seemingly backs up what we've been hearing for some time now, which is that smartphone adoption continues to rise in the U.S. The driving force behind picking up a smartphone for the first time surely varies from person to person, but it's great to see more folks integrating these awesome little devices into their lives. What made you decide to buy your first smartphone?

Nielsen June 2012 manufacturer share

Via Nielsen