Samsung video explains work that went into Galaxy S III design

Alex Wagner
Editorial Director of News and Content from  Omaha, NE
| Published: August 24, 2012

Samsung Galaxy S III red, blue, white

Shortly after the Samsung Galaxy S III made its debut, Samsung walked us through the details of how it kept one of the year's most hotly-anticipated smartphones a secret. Now the company has offered more insight on the Galaxy S III's journey to launch by posting a video covering the handset's design process. A Samsung product designer explains a visit that he took to the Marina Bay Sands in Singapore and that he was "amazed at the harmony of the sky, the cityscape and the water" and that he "wanted to express the amazing aspect of the water that is about to overflow from the Galaxy S III's window." The same designer also spent time looking at pebbles in a stream and figuring out how to incorporate the flow of the water and the reflection of light into the phone's design. Later on, it's explained that while hair-line patterns on a device are typically made by a chemical etching, Samsung opted to craft the markings by hand for a more natural feel.

The sound design of the Galaxy S III is also discussed in the video. As with the physical design of the phone, Samsung wanted a "natural" sound for the Galaxy S III, and the company's goal was to make doing things like turning the phone on and making a phone call "feel like a stroll in the forest." After testing out several liquids, including water, milk and yogurt, Samsung decided that the sound of orange juice dropping into a cup sounded most like natural water and would be used in the S III's dialer.

Obviously opinions on the design of the Galaxy S III will vary from person to person, but it's interesting to get explanations from the company's designers on how the device came to be. While aspects of a phone like hair-line marks and sound effects aren't things that a user normally thinks much about, the clip shows that even smaller details of a device require work. You can find the full five minute video embedded below. How many of you own or have used a Galaxy S III? What do you think of its design?

Via Android Central, Samsung Tomorrow (1), (2)

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