Just a few weeks after Pantech teased its new Flex smartphone for AT&T, the new 4G LTE device has been made officially official and its full availability details have been revealed. The Pantech Flex will be launching at AT&T on Sunday, September 16, with a price tag of $49.99 with a two-year contract in tow. Touted as an option for "simplicity seekers," the Flex offers both a normal use mode featuring Android 4.0 Ice Cream Sandwich as well as an "Easy Experience" mode that AT&T and Pantech say will organize a user's home screen apps "in a clearly organized and easy-to-read format." When it comes to straight-up specs, here's what to expect from the Flex:
With its low price of entry and Easy Experience mode, AT&T and Pantech look to be targeting first-time smartphone buyers with the Flex, allowing them to get a feel for the phone and its features by using Easy Experience and then switching to the normal Android mode when they feel comfortable. It's good to see 4G LTE connectivity also included on the Flex, especially with the device's $50 on-contract price. As usual, we've got the full press release announcing today's news available for your perusal below.
NEW PANTECH FLEX FROM AT&T PROVIDES ADDED CHOICE FOR SIMPLICITY SEEKERS
First 4G LTE Smartphone to Feature “Easy Experience” Mode Runs Android 4.0
DALLAS, Sept. 4, 2012 – The first smartphone at AT&T to offer customers the option to choose between the traditional Android operating mode and a more simplified version ideal for new smartphone users, the Pantech Flex will be available exclusively from AT&T* online and in company-owned retail stores for $49.99 with a two-year agreement, beginning Sept. 16.
The Pantech Flex offers a unique dual experience system that runs on Android 4.0 (Ice Cream Sandwich). The standard Android format is available for the customer who wants instant access to a wide range of their favorite features – social media sites, email, video and more. In addition, Flex provides the “Easy Experience” mode which prioritizes customers’ apps on the home screen in a clearly organized and easy-to-read format. Easy Experience users can enjoy an intuitive experience without sacrificing any the latest in smartphone technology. By switching simply between traditional and easy modes, depending on preferences, Flex is a very customizable device.
In addition to its dual operating systems, Flex weighs only 4.6 ounces and has a slim design that makes it easy to slip into a pocket or purse. Flex features a full touch 4.3-inch qHD Super AMOLED display for a vibrant picture and a 1.5 GHz dual-core processor. The intelligent Pantech SwiftKey technology makes typing a breeze by minimizing key strokes by learning a user’s natural language for more accurate word predictions and corrections. Flex also features an eight-megapixel rear facing camera with 1080p HD video recording capabilities and a two-megapixel front facing camera.
“The Pantech Flex is a great phone because of its versatility,” said Jeff Bradley, senior vice president, Devices and Developer Services, AT&T Mobility. “This phone simplifies the smartphone experience and allows someone who has been hesitant to buy a smartphone a chance to get familiar with it at their own pace, and still leaves open the possibility of having the more traditional experience.”
“Flex is a smartphone that’s truly for everybody,” remarked Wyatt Whaley, vice president of product planning at Pantech. “With the option to alternate between the traditional Android interface and Pantech’s proprietary Easy Experience , Flex is ideal for users of all ages looking for an intuitive and flexible mobile experience.”
For more information, visit www.att.com/aboutus
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about Flex can be found at, www.pantechusa.com.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T ¦DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.
About Pantech Wireless, Inc.
Pantech Wireless, Inc., an Atlanta, GA based subsidiary of Pantech Co., Ltd., researches, markets and develops wireless handsets, tablets and telecommunications products throughout North America as part of the Pantech Group. Pantech is the title sponsor and the wireless device partner of the 2012 Dew Tour. For additional information about Pantech devices and the company’s Dew Tour partnership, visit the PWI website at www.PantechUSA.com.
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