Apple CEO Tim Cook issues open letter on iOS 6 Maps, says app will get better the more it's used

Alex Wagner
Editorial Director of News and Content from  Omaha, NE
| Published: September 28, 2012

iOS 6 Apple Maps

Ever since iOS 6 began rolling out to the public last week, many users of the new OS have been vocal about their unhappiness with Apple's new Maps application and how it's performed so far. Apple has already issued a statement saying that it's "just getting started" with Maps, but today CEO Tim Cook issued an open letter to apologize for how the app has been working. Cook says that Apple "fell short" on its commitment to offer "the best experience possible" to its users and that the company is working to make its Maps app better. The exec adds that, in the time since iOS 6's public launch, users have searched for nearly 500 million locations, and he goes on to promise again that Maps will improve as it's used more by customers.

Interestingly, Cook also tells that customers can choose to try an alternative mapping service, including ones from Bing and Google, while Apple is improving its own app. It's not often that a company's CEO suggests that users try a competing service. Of course, I'm sure that many customers will continue using Apple's Maps, if only because it's what comes preinstalled with their new iPhone 5 or fresh iOS 6 install. Now that Apple has said a couple of times that Maps will improve with use, we'll have to watch the app in the coming months to see if it is indeed getting better as customers continue to use it. Tim Cook's full letter is available below.


To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook

Apple’s CEO

Via Engadget, Apple