Apple says three million iPads were sold in three daysAlex Wagner - Editorial Director of News and Content
Both the iPad mini and fourth generation iPad officially went on sale at the tail end of last week, and this morning Apple got up bright and early to share an early sales figure for its new tablets. The Cupertino firm says that it sold three million iPads in three days, which is double the number of Wi-Fi new iPads that it sold back in March. That three million figure includes both the iPad mini and the fourth gen iPad. Apple CEO Tim Cook says that his company is "practically sold out of iPad minis" and that its working to build more units to meet demand.
Rumors of a smaller version of Apple's iPad have been swirling just about since the original model debuted in 2010, but those rumors finally became reality with the launch of the 7.9-inch iPad mini. It's worth noting that only one version of Apple's new shrunken iPad has been released so far, as cellular-enabled versions of both the iPad mini and fourth generation iPad are expected to launch "in a few weeks." Customers that would rather opt for the Wi-Fi-only iPad mini can now take advantage of Apple's Personal Pickup system, which allows them to add to this three million units sold figure by reserving an iPad mini on Apple's website between 10 P.M. and 4 A.M. and then pick it up the following day at an Apple store that has stock of that model. Of the three million iPads sold this past weekend, how many do you think were iPad minis?
Apple Sells Three Million iPads in Three Days
Wi-Fi Only Models of New iPad mini & Fourth Generation iPad Double Previous First Weekend Sales
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced it has sold three million iPads in just three days since the launch of its new iPad® mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.
“Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand.”
The new iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance* and an incredible 10 hours of battery life**. The new fourth generation iPad features a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.
Both iPad mini and the new fourth generation iPad with Retina display are available in 34 countries including the US, Australia, Canada, France, Germany, Hong Kong, Japan, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many of the pre-orders have been shipped to customers, some are scheduled to be shipped later this month.
Pricing & Availability
iPad mini with Wi-Fi comes in either white & silver or black & slate, and is available in the US for a suggested retail price of $329 (US) for the 16GB model, $429 (US) for the 32GB model and $529 (US) for the 64GB model. Fourth generation iPad with Wi-Fi models are available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. Both iPad mini and fourth generation iPad are available from the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers.
iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular will be available in the US on AT&T, Sprint and Verizon in a few weeks. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of $459 (US) for the 16GB model, $559 (US) for the 32GB model and $659 (US) for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular for AT&T, Sprint and Verizon will be offered for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. Additionally, iPad 2 is available at $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model where they are sold now.
*LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
© 2012 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Multi-Touch, FaceTime, iSight and Retina are trademarks of Apple. Other company and product names may be trademarks of their respective owners.