Would you make Google your new provider?

Anna Scantlin
Contributing Editor from  Kansas City, MO
| Published: November 16, 2012



Ah, Google. The company we all know, love, and can count on to give Apple a run for it’s money. The protagonist of our mobile tech world has already saved the day more than once with their mobile platform, Android, and creating new and faster ways to experience technology for everyone.  Google is one of the most user-friendly and innovative companies today, and they’re thinking about becoming your next cell phone provider.

The Wall Street Journal reports that Google is in talks with Dish Network to possibly launch their own cellular network. However, these talks are very hush-hush and not in any advanced stages yet, and The Journal reports that these ideas could very well could “lead to nowhere”. Dish Network confirmed that it’s discussing the launch of a new cellular data network using its own spectrum with multiple potential partners “who would like to be in the industry”.

It doesn’t come as much of a surprise, seeing as Google is already starting to roll out their internet service, Google Fiber, which is reported to have unbelievably fast speeds for a very cheap price. It’s really a matter of time before Google put its foot in the phone door. If Google were to become a provider, they would be aiming to “compete” with Verizon and AT&T, although if things run the same way they have with Google Fiber, the tech giant could stand a good chance to monopolize the entire industry if they really wanted to.

Google really is one of the most creative companies out there. They’re always coming up with new ways to get people involved into sending them the data they need to create these fantastic and successful services (such as Google Maps) without many people even knowing what they’re doing.

Take Ingress for example: a new augmented reality “MMO”. Basically, it’s an app that very much relies on your location, which you need to be connected to the internet for so that this data of your location gets sent directly to Google themselves. It seems like a clever ploy to get Google information about pedestrian routes and discovering new places in such a way. I wouldn’t be surprised when Google Walk is available in the app market sometime next year. It’s a pretty clever idea, but not the first time Google has done something like that.

Google also came up with CAPTCHA – you know, that really annoying word or phrase you have to enter before going anywhere on a website “to make sure you are human”, but it's so warped you pretty much have to be an alien to answer anyway? It serves a dual-purpose. Google also uses CAPTCHA to help solve word cases that the computers at Google couldn’t figure out. If the words were too wobbly or messed up when scanned, the technology couldn’t recognize it, so they needed human eyes to solve the problem. That’s us!

However, they probably won’t need to conduct any sort of data inquiry about what consumers want out of the phone industry – it’s pretty easy to see what’s wrong and what’s right about it.

So I imagine if Google were to make a name for itself in regards to becoming a cellular provider, it would do nothing but flourish in the industry. Many of us are already fans of Android, and even if you’re not a big Android fan, you may use one of Google’s other services like Chrome, Gmail, Google Maps, etc.  I would expect their plans to be relatively - or even surprisingly – cheap for consumers. Although, I would have to say I wouldn’t expect a provider run by Google to offer any iPhones. Sorry, Apple fans.

So what do you guys think? Would you be interested if having Google become your provider? Why or why not? Let me know what you guys think!