AT&T to offer video bill service to help customers understand monthly chargesAlex Wagner - Editorial Director of News and Content
While most cell phone users pay a bill to their carrier every month and do so on time, many would probably be unable to describe what each charge on that bill is actually for. AT&T today announced a new service that aims to change that. Dubbed video bill, the program offers a customized video with voice narration that will explain a customer's charges line-by-line. That includes things like plan changes made during a billing cycle as well as one-time charges like an upgrade fee.
AT&T says that it's been testing its video bill service with several thousand customers over the past few weeks. The carrier found that 85 percent of video bill users felt that the service was helpful, while almost 80 percent watched the entire video. There's also been a "significant reduction" in bill-related support calls, AT&T says.
Even the biggest mobile phone nerd can occasionally have some issues understanding exactly what each charge on his or her phone bill is, so this video bill service could come in handy for a lot of people. AT&T plans to serve up video bills for new customers during their first two months of service, which can be an especially confusing time for folks, and existing customers will also receive a clip when they make changes to their account. The big blue operator is planning to gradually deploy video bill nationally in early 2013, so it may not be long before some AT&T subscribers start to see video bills pop up in their inboxes. Until then, you can find an example of the service below.