T-Mobile to make a full shift to Value plans in 2013Alex Wagner - Senior News Editor
It looks like the T-Mobile USA's new Apple partnership isn't the only big news that the magenta operator had to share at the Deutsche Telekom Capital Markets Day 2012 gathering, as CEO John Legere also dropped some interesting information during his time at the podium. Legere revealed during his presentation that T-Mobile is going all-in on Value plans in 2013, with a "100% move" to the offerings planned for 2013. Some of the positive aspects of Value plans that Legere highlighted include a low out-of-pocket expense for customers that is paired with monthly Equipment Installment Plan payments, upgrade flexibility and the option for customers to bring their own hardware.
T-Mobile has been focusing on its Value plans pretty heavily lately, with several of its recent promotions offering deals on new handsets so long as customers sign up for a qualifying Value plan. Those Value-focused promos now look to have been a way to help get more customers onto Value plans before the full move to Value next year, and folks appear to be responding positively to the Value plans, as T-Mobile said today that 80 percent of the current post-paid activations in its stores are Value plans.
It's not known exactly when in 2013 T-Mobile is planning to make the full shift to Value plans, but for customers with a non-Value offering that want to keep a tight grip on that plan, I wouldn't be surprised if T-Mo let you hold on to it. How many of you are already signed up for one of T-Mobile Value plans?
Via Deutsche Telekom