HTC CEO Peter Chou Rezound

HTC had a bit of a rough 2012, losing market share to the likes of Apple and Samsung and reporting drooping profits. CEO Peter Chou thinks that things will turn around for HTC in 2013, though, telling the Wall Street Journal that "the worst for HTC has probably passed" and that "2013 will not be too bad." In order to make this year a better one for HTC, Chou has been working to focus more on HTC's marketing efforts, including hiring a new marketing head. The exec says that he feels that weak marketing is what caused 2012 to be a down year for HTC, especially when its competitors pump cash into their marketing.

Another way that 2013 HTC is different from 2012 HTC is flexibility. Chou explains that he's learned that his company needs to act quickly and be more flexible to market changes, and he says that now HTC is continually tweaking its sales plans as necessary.

HTC released some highly-praised handsets in 2012, including the One X and One S. However, the company still managed to have a tough year, so there's still something that it's missing. We'll just have to wait and see whether that thing is marketing, but considering that market leaders Apple and Samsung released several ads highlighting their products throughout 2012, it's certainly worth a shot. What do you all make of Peter Chou's statements? Do you think increased marketing will help HTC regain some of its former glory in 2013?

Via Wall Street Journal

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31 Reactions to this post

"Has the storm passed for HTC and can they make a comeback in 2013?"

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Sebastian Gomes
Sebastian Gomes They need a miracle to convince me. I'm still planning on getting the gs4
Rysheen Wilson
Rysheen Wilson I doubt it
Tiger Panomthonichakul
Tiger Panomthonichakul wrong! marketing is more expensive, that is why htc cannot buy more battery capacity in their phone! haha
Justin Lindland
Justin Lindland Wow so much hate on HTC I like my Rezound even if it is old and not the fastest. It has a great screen decent build quality takes pictures better then my friends razer and came with beats headphones even if they are not worth the price they are far better then any other headphones that you get with other phones.
Kenneth Li
Kenneth Li Heavy Thick Crap! If I wanted a brick, I will get the real brick!
Ken Hoey
Ken Hoey It really has nothing to do with not having a removable battery or card slot...if that were the case nobody outside the apple bubble would bother to buy an iphone. apples success is one device released globally I have the same iphone somone else has in China as does the guy in France have the same...that's a huge reason why apple is successful not the entire reason but a huge part. HTC narrows their line down and make a true commitment in actually doing it and for the love of god make Sense Ui lighter. Yes we can put launchers on our phones but why do we have to be forced to do it to hide sense...TouchWiz is much lighter. The HTC DNA is no different than any other phone they released this year other than they swapped out a 720p screen for a 1080p
Warren Saunders
Warren Saunders HTC own Samsung when it comes to build quality
Ian Baylon
Ian Baylon *their
Ian Baylon
Ian Baylon The thing is Samsung is just making the same thing over and over calling there newest phones "Galaxy _____" HTC has original ideas. (with the exception of the one series)
Antonio Vazquez
Antonio Vazquez
Abram Wenevermet Dennis
Abram Wenevermet Dennis Samsung is doing that exact same thing
Ken Hoey
Ken Hoey No...Samsung doesn't do what HTC does...there's not 50 different versions of the Note II or the SGSIII I'm not talking about it coming in different colors. If you can remember at the end of 2011 HTC was in the same position they're in right now saying the same crap and made a promise not to put out so many devices...they lied plain and simple!
Ken Hoey
Ken Hoey Here's what's holding HTC back. First and foremost they really need a revamping of sense UI...it's much too top heavy and intrusive..Yes it looks nice but it all but kills off any chance of a pure android experience. Secondly they need to stop making 50 variations of the same device. All that they need is three devices, A high end, mid range, and budget friendly device. Than they need to release those devices globally only changing out the proper radios and such...Stop releasing all of these plus and deluxe versions of the same phone and stop blaming the industry on a whole for being too competitive out there..it's your job to rise to the occasions not there job to stoop to yours. Accomplish that and you'll triple your sales annually. People are taken back and feel slighted when they run out to get an HTC phone have it for a month and than turn around and there's already a newer version with a slightly different chip...lame!
Keith UnCool Nicholson
Keith UnCool Nicholson Lol doesn't the s3 look like a smaller note 2????? All flagship devices look the same. Its called familiarity. Sammy does it and HTC.
Peter Gan
Peter Gan HTC's problem is their noncompetitive cameras and screens
Willie Lucero
Willie Lucero If they would put in bigger batteries and more memory at least 32gb internal and change the ui more instead of just updating it and release phones on all carriers (not just at&t and Verizon) then yes, guarantee they'll see a huge increase in sales
Jerry Sturgill
Jerry Sturgill No
Roger Schubert DeOliveira
Roger Schubert DeOliveira Get rid of sense and ill consider it.
Phil Graham
Phil Graham Maybe if all the HTC phones didn't look the same maybe they might get more sales.
Anonymous should be unlockable bootloader for those who want it and put emphasis on accessories like cases and they need to have the exact same phone on all carriers
Daisy Natalia Wijaya
Daisy Natalia Wijaya sd card slot is always there! my husband owned EVO 4G LTE n that phone is awesome!! He put 32 gb more of sd card on his phone!
Antonio Vazquez
Antonio Vazquez that whole S-Off thing is stupid, the Rezound method was ridiculous and almost short circuited my phone, the Rezound had potential but development on custom Roms ended before it could even start
Antonio Vazquez
Antonio Vazquez sd card slot, removable battery and be developer friendly like Samsung and then i might go back
Joe McDonough
Joe McDonough HTC phones are horrible , droid dna big mistake
Andre Roberts
Andre Roberts If they follow Samsung Mobile USA they will have a great year
Odin Johnson
Odin Johnson Weak products! Their strongest pruducts always end up on a single carrier. They need to take a note out of Samsung's playbook.
Juwon Donte
Juwon Donte 2013 is Samsung's year HTC will just be left in the dust as usual
Gabe Moran
Gabe Moran Lol yeah right samsung is gonna kill everyone again like they did in 2012.
Eric Huxtable
Eric Huxtable They need to upgrade their audio quality when it comes to the speakers and upgrade their video recording and picture quality because I've owned many and they haven't greatly improved in 2012.. Samsung and Motorola does a much better job in these departments
Nain El Fuego Romero
Nain El Fuego Romero Give me SD card slot, and I'll Go back.
Abram Wenevermet Dennis
Abram Wenevermet Dennis HTC phones are trash.

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