LG France exec discusses Nexus 4 supply, Windows Phone 8 in new interviewAlex Wagner - Editorial Director of News and Content
The tale of the hard-to-come-by Nexus 4 continues today, as another LG executive has touched on the device and its limited supply. Cathy Robin, LG France's head of mobile communications, has explained to French site Challenges.fr that Google gave LG some sales predictions for the Nexus 4 based on how well the previous Nexus models had done. As you could probably guess, those forecasts ended up being much lower than the actual demand for the Nexus 4. Robin promises that everything is going smoothly between LG and Google, though, and that LG is still shipping out units to fill pre-orders. The exec added that LG is planning to increase the Nexus 4's production rate and that, by mid-February, there will no longer be any pressure on the market.
Robin also talked a bit about how the Nexus 4 has been selling and the rumors that LG has shipped around 375,000 units. She said that while she hasn't heard of that figure, it's quite a bit lower than the actual number of Nexus 4s that've been cranked out. And when it comes to the pricing of the Nexus 4, Robin explained that LG has no incentive to sell the device at a loss, but that there is an agreement between it and Google to offer the phone to consumers at an "attractive" price.
The Nexus 4 has definitely been well-received by consumers, with the device selling out on its first day of availability and quickly going on backorder when it was available again. Both the 8GB and 16GB models are sold out in Google's Play Store, and while T-Mobile will soon be stocking the device in all of its stores and its website, the magenta carrier won't be selling the Nexus 4 at the same "attractive" prices as Google. Since we don't know exactly when the Play Store will be restocked with more Nexus 4s, though, anyone that simply can't wait any longer for that glittery slab of smartphone can nab one from T-Mobile.
Android wasn't the only topic of conversation during this interview, as Robin was later asked if LG has any plans to do a Windows Phone 8 device. While Robin didn't totally rule out the possibility, she did say that Microsoft's mobile OS isn't a high priority for LG. That's likely not something that Microsoft wants to hear, but with the recent introduction of Huawei's first Windows Phone 8 device, at least Ballmer and Co. have a new company to take LG's place in the Windows Phone family.