One of the main benefits of iOS could also be its biggest flaw: if you want some level of customization in your device, the iPhone isn't the device for you. It's a one-size-fits-all phone that, while successful in many areas, is trumped by Android alternatives in most categories.
With Android, you have the option of choosing a device that fits your needs. If you want a large screen, you have choices. If you prefer to focus on camera technology, you have choices. If a large battery is important to you, you have choices. Choice abounds, but with choice comes fragmentation on many levels.
Don't get me wrong - despite the negative press it often receives, Apple is doing fine. However, as with anything in the tech business, organizations have to come up with strategies well in advance to remain successful.
Keeping all of that in mind, I'm asking you: what do you think Apple needs to do to remain competitive with Android? Cast your vote below and let me know in the comments section!