Just when I thought I understood the difference between a smartphone and a phablet, Samsung pitches a changeup with fonblet. It’s a rebranded Galaxy Player 5.8 with dual-sim capabilities so it’s obviously not a phone … because it’s a fonblet. Don’t worry, it won’t be lonely since its big brother the Galaxy Note 2 is expected to grow up later this year into the 6.3-inch Galaxy Note III. Then rumors leak an 8-inch replacement to the medieval Galaxy Tab 7.7 (or maybe it’s a replacement to the Galaxy Tab 2 7.0), and I don’t even need it. But I have to have it. It’s that simple, and that’s why I’ll be getting it.
Explain never. Say little words like "it just works". Trust Hulk. No question. Only trust. And when have they been wrong?
Samsung is the only company that can market a device without telling you why they made it. With the original Galaxy Note, we couldn’t believe Samsung spent so much time developing a gargantuan brick. Then we used it, found functionality, practicality, and utility. Now we want to know where the Galaxy Note 3 is. It’s getting comical and I’m having a great time explaining to readers how, and most importantly, what Samsung might be thinking; it’s a constant challenge. Samsung doesn’t change the game, they just make it up as they go, and it’s really entertaining and strong … like the Hulk in a Fine China shop that houses illegal explosives in their warehouse out back, strong (Here’s your new spokesperson, Doritos; You’re welcome).
They crossed out "insanity" in the dictionary and wrote "market saturation". In the same way I tried to explain Samsung’s naming conventions in my other editorial What’s in a smartphone’s name?, I’ll try and explain their creativity. here.
If you’re looking for a certain size device, I challenge you to go to Samsung’s website and browse through their media players, smartphones, and tablets, and tell me you still can’t find what you want. They make everything. In every size. Here’s some screen sizes (in inches) across their media players, smartphones, and tablets: 3.6, 4.0, 4.2, 4.8, 5.0, 5.3, 5.5 5.8, 7.0, 7.7, now 8.0, 8.9, 10.1, and 11.6. But I see a gap between zero and 3.6-inches and 8 to 10-inches so there’s what’s happening at their Unpacked Event 2014. Surprise ruined.
To the extent some pundits have said Android has saturated the market with multiple versions of Android’s software, Samsung is doing the same with their hardware. And it’s working; they’re showing no signs of stopping. They’re like the Stourbridge Lion locomotive of 1829 for the electronics industry. However, the main difference between Samsung and a good analogy like that is their CEO Kwon Oh Hyun cut the brakes.
It’s like the "Birds and the Bees" talk 24-7 with these guys. You want to laugh, but you shouldn’t because it’s serious … and then you’re curious, but you don’t want to laugh because you’re serious, and you laugh anyway. Samsung makes their products different, exciting, and new.
When you can nail the electronics industry to the post with cameras, blu-ray players, laptops, TV’s, smartphones, and tablets, you know you’ve got a solid marketing tactic across the board. They’ve broken into our psyche of why we do things by telling us to "Inspire the world. Create the future." For example, Samsung read my mind with the Samsung RF4289 refrigerator because it tweets, streams Pandora, and most importantly, makes stuff cold. Word on the street is the RF5289 will brew beer. There’s CES 2014 for you. Surprise ruined (again).
Onto the serious stuff – the specifications of the Galaxy Note 8.0. It will have the same agenda as the Galaxy Note 2 10.1, but in a smaller package. Above is a leaked image. It’s looks like a big Galaxy Note 2 to me, but don’t tell her I said that (and don’t ask me how I know her gender). If the rumored specs are true, here’s Samsung’s latest recipe for tablet success: a 4,600mAh battery, 211.3 by 136.3 by 7.95 mm, 330 grams, 8.0-inch 1280×800 Super Clear LCD TFT display, HSPA+21.1Mbps, HSUPA 5.76Mbps (850/900/1900/2100), 5-megapixel rear camera, 1.3 megapixel front-facing camera, 1.6GHz quad-core processor, 2GB RAM, 16 or 32GB with microSD slot (no microSDHC)
Samsung is about to unwrap their latest 8-inch tablet at Mobile World Congress, but are you convinced it’s necessary? Do you think they can pull another "next big thing" and convince us 8 is the new 7.7? That’s an emphatic "yes" from me, but I’m interested to hear what you think, Dear Reader. Did my explanation suffice? Is Samsung onto something by saturating the tablet arena, or is their marketing getting too aggressive? Let me know what you think about this 8-inch tablet in the comments below!
Image via SamMobile