Today is the big BlackBerry 10 launch event that we've all been waiting for, but before taking the wraps off of its new mobile operating system, Research In Motion CEO Thorsten Heins made a different announcement. Heins revealed on stage that RIM will be officially be known as "BlackBerry" going forward, unifying the name of the company with the products that it makes.
RIM was originally founded back in 1984, but with the company's smartphones carrying the BlackBerry branding, many people have been referring to RIM as BlackBerry for some time. This rebranding means that RIM actually will be known as BlackBerry going forward, and it kind of makes sense considering that BlackBerry-branded products are all that RIM BlackBerry makes. Below is a video of BlackBerry CMO Frank Boulben discussing the company's decision to rebrand itself.