Fresh comScore stats show Android and iOS with most of U.S. market share, Apple and Samsung top OEMsAlex Wagner - Editorial Director of News and Content
Today research firm comScore released its latest stats for the U.S. smartphone market, which shows how the average market share broke down for both platforms and manufacturers during a 3-month period that ended in December 2012. The report says that 125.9 million people in the U.S. owned a smartphone during the 3-month period ending in December, a figure that's up 5 percent from the 3-month period ending in September 2012.
Looking at how popular each of the smartphone OSes was during the 3-month period that wrapped up in December, Android (unsurprisingly) came out on top with a 53.4 percent share, which is a 0.9 percent increase from the September period. iOS experienced a 2 percent growth to finish at 36.3 percent. There's then a rather large gap between second place and the rest of the platforms, with BlackBerry dropping 2 percent to finish with a 6.4 percent share, Microsoft's OSes ending the period with 2.7 percent and Symbian finishing with 0.6 percent.
Apple managed to claim the top U.S. smartphone OEM spot for the 3-month period ending in December, growing 2 percent from the September period to finish with a 36.3 percent slice of the pie. Samsung saw a similar growth during the period, gaining 2.3 percent to end December with a 21 percent share. Rounding out the top 5, we've got HTC taking the number 3 position with a 10.2 percent share, Motorola claiming a 9.1 percent share and LG finishing with 7.1 percent of the market.
There's nothing terribly shocking in today's new comScore report, as Android continues to have a pretty strong lead on the other smartphone platforms as it has for quite a long time, and Apple is in control of the top OEM slot with a lead that the recent launch of the iPhone 5 likely helped to pad. Still, it's interesting to get a look at where each platform and manufacturer stands in the U.S. With major devices from the likes of BlackBerry, HTC, Samsung and possibly even Apple coming in the next 4 to 6 months, how do you all think that these stats will change (if at all) as we progress through 2013?