Have you guys ever heard of a game called Jenga? Jenga is a game where you take a lot of time building this really nice solid wooden block structure and you spend the rest of the evening tearing it apart very carefully piece by piece, and if you’re the person who pulls the piece that makes the entire thing collapse you lose because you did it wrong. That one piece was holding the entire structure together and you just happened to ruin everything because you pulled it.

Former RIM co-executive Jim Balsillie essentially just pulled a Jenga. BlackBerry has spent a long time building up this nice solid wooden structure, and carefully piece by piece over the years they’ve been removing blocks (unintentionally). They tried to build their structure up again by releasing BlackBerry 10 last month, but with less than a month on the market BlackBerry has since fallen more than 25% in stocks, including an extra 6% that has followed since Bloomberg reported on Balsillie selling his shares. If you were to ask a Magic 8 Ball how BlackBerry will do within the next year the result would turn up: Outlook not good.

I like BlackBerry 10. It looks nice, it brings a fresh perspective to the table, and it seems relatively easy to use. Where I think I would have changed how BlackBerry went about things would be that I would cater to the loyal fans first. The people who still use BlackBerry probably do so because of its traditional form factor more-so than what the old software itself can do (which isn’t much when compared to Android or iOS). By releasing the Z10 before the Q10 they were basically saying hey, thanks for sticking with us; we try to do our best to keep you satisfied. But why don’t you switch from that old form factor and try this very generic easy-to-obtain form instead? I feel like they should have either released the Q10 first or at least at the same time. Most of them have been waiting for quite some time for BlackBerry 10 and the ones who aren’t interested in an all-touch phone will have to wait even longer if they want an updated software with the traditional BlackBerry form.

The biggest issue was clearly that BlackBerry waited this long to release this software that’s, at this point, only comparable to Windows Phone. It is upsetting to see that the stocks are falling so quickly after its release, but I think for the most part I’m not exactly surprised. I had hoped that people would give it a chance, but perhaps it’s time to face the reality that if it doesn’t have a “wow” factor and if it doesn’t have the greatest specs it’s probably not going to get a lot of attention no matter how hard you try to justify the reasoning behind the tardiness of its release.

The stigma around BlackBerry 10 was already, for the most part, skeptical and negative. While there are those of us who would like to give the company a chance to redeem itself, there’s only so much you can do with a small following. However, it’s still early in the game and it only takes one spark to start a fire. Perhaps they will continue to build on that spark and keep improving (hopefully much more rapidly than the time it took to release the software) and stocks might pick back up. Or maybe I’m just being too optimistic about it all, which very likely seems the case right now.

Readers, how do you feel about BlackBerry’s stocks? Do you feel that the former co-executive made the decision to move on because he was cutting ties from the company, or because he had no faith in the future of BlackBerry? Do you see any hope for BlackBerry’s redemption in the future? Let me know your thoughts in the comments!


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eBay prices for the BlackBerry Z10 Black (CDMA)

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42 Reactions to this post

"BlackBerry value keeps falling; the company is down 6% more as of yesterday morning after reports surfaced of former BlackBerry co-executive Jim Balsillie dumped his own market shares. Do you still have faith in BlackBerry? "

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Josef Ruiz
Josef Ruiz Oh boy.. XD Talent Trust - Offshore with a difference
Tom Nguyen
Tom Nguyen by the time the Q10 comes out and Z10 put on displays the Samsung S4 , Sony Xperia Z, HTC M7/One will be creeping around the corner. As much as I really do think BB10 is a huge upgrade compared to their old OS... they will pretty much be DOA...unless they bring the pricepoint down to $50... because compared to the above phones I just mentioned.. all of sudden it doesn't look like a "high end" smartphone anymore.. it anything it fits in the mid ranged category.
Jeff Seaver
Jeff Seaver Never had since 3 years ago
Tiaan Truter
Tiaan Truter @Duncan hahahahaha blackberry doing great ? are you blind ? BB cant recover from the past anymore.
Duncan Wynn Jr.
Duncan Wynn Jr. Wrong , Blackberry is doing great with BB10 so far
Scott Smith
Scott Smith No, they are History... Bye Bye
Gary Bowling
Gary Bowling They are better off making regular Android phones to compete with the likes of Samsung and Apple.
Syedul Islam
Syedul Islam I had previously owned several of their flagship devices with their recent 9900 but the thing is BB took too long and now they are literally sitting on a sinking ship.. 2 choices fix the ship or abandon ship, they chose to fix it but it looks like probably too little to late. Owner of nexus 4 and Iphone 5.
Michael Katz
Michael Katz Does BlackBerry have faith in BlackBerry?
Heriberto Eddie Mendoza
Heriberto Eddie Mendoza someone should acquire them they have great technology
Jane Johns
Jane Johns People I've known that had blackberrys had too much trouble with them and gave them up for other brand devices
Juan Carlos Munoz
Juan Carlos Munoz DOA
Kevin Paik
Kevin Paik BB10 looks solid, by next year i think Black Berry is going to be serious contender next to IOS and Android. Waiting for the Q10!!!!
Anthony Lasam
Anthony Lasam Better give it a $50 price point or they toast! I was one of the ones waiting & giving them the benefit of the doubt but now, I'm consider GS3 or GN2
Anthony Lasam
Anthony Lasam Yep, all this *hype* about being launched late Jan THEN not available in Mar for USA was extreme-o-lame-o! 60 days in the mobile phone market as a LONG time! They done f_cked up, bad!
Nick Petrizzio
Nick Petrizzio What's a blackberry again? I don't remember
Kelly Tanaka
Kelly Tanaka No Sorry.
Richard Wong
Richard Wong Every phone has problems if it fits your needs then that's all that matters. I've used a 4s and a Sg2 and they have their own issues as well. The new z10 is incredibly fast and can load up almost all android apps so that shouldn't be an issue.
Rashaud Cook
Rashaud Cook The phones are not even out yet!
Michael Myers
Michael Myers I never did.
Ian Walker
Ian Walker No I have been saying for at least three years that they are dead in the water. Shame really but they have there self to blame with the lame phones they have been bringing out.
Heather Alys Alexis
Heather Alys Alexis Bye bye blackberry you had a good run
Jorden Philip Taylor Jr.
Jorden Philip Taylor Jr. i still believe in BlackBerry.
Tony Farias
Tony Farias blackberry is dead as of now.. only if they can step their game up to catch up to Samsung, Apple, even LG is getting them..
Nathan Bryant
Nathan Bryant I honestly think if they would've launched the Q10 the same day as well, this might of helped a little. You can't just come back with something brand new and not have it be a total learning curve. The Q10 is similar to what BB users have been using as far as the qwerty goes.
Jeff Shapiro
Jeff Shapiro slow bleed - BB is done - Apple is following in their footsteps as their OS is buggy and battery draining...Apple needs more than ONE PHONE for ALL - Samsung and HTC are doing better jobs - GN II is the best personal mobile device I have used to date (former iphone sheep that woke up)
Guillermo De León
Guillermo De León I wish I did.
Mark Fisher Jr.
Mark Fisher Jr. They minus well just say f*** it.
Charles W. Y. Wong
Charles W. Y. Wong Just another fruit
Tim Moore
Tim Moore We'll see with the new ones but they waited too long to adapt to iPhone and Android so I'm not sure they can recover.
Ventuniano Santito
Ventuniano Santito I'm OK with BlackBerry but the design is horrible that's right I won't buy it. if they come with a better design than I will get it
Ayush Sharma
Ayush Sharma Nop.. Was waiting for BB10, But they have delayed it so much that i have gone to Galaxy grand,
Tien Duo
Tien Duo who cares about blackberry
Nicholas Broun
Nicholas Broun i have had droids, nokias, iphones, windows phones and a blackberry, the blackberry is the best of the lot....
Brian Curtis
Brian Curtis No.
Eric Wainright
Eric Wainright Since iPhone and Android have come out Blackberry has become pretty obsolete...
Christopher Williams
Christopher Williams Another victim of the iPhone.
Marlin Steel Robinson
Marlin Steel Robinson Hell naw!
Sean Jensen
Sean Jensen no.
Abel Romo
Abel Romo Sorry Blackberry...android!!!
Yasir Sohail
Yasir Sohail Nope.
Luis Enrique Baquerizo
Luis Enrique Baquerizo lol

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